# Agave Strategy

> Agave Strategy is a Tempe-based, mission-led political and strategic communications firm that acts as an outsourced campaign department for candidates, nonprofits, advocacy organizations, businesses and public figures. Founded in 2021 by Dawn Penich, Kate Tice and Charles Siler, it bundles messaging, press, digital production, field organizing, fundraising support and community outreach - including Spanish-language and Indigenous engagement - for clients whose ambitions are larger than their internal capacity.

- **Founded:** 2021
- **Headquarters:** Tempe, United States
- **Founders:** Dr. Dawn Penich (Co-founder and CEO), Kate Tice (Co-founder and digital strategist), Charles Siler (Co-founder and public affairs strategist)
- **Team size:** Approximately 12-13 people based on the supplied company data and LinkedIn's public employee listing; the company itself lists a multidisciplinary team but does not publish a formal headcount.
- **Products:** Political and campaign consultation, Press and media, Digital and graphics, Field work and community engagement, Grant, event and production support
- **Notable:** Within its first months, the company said it had helped two clients secure more than $2 million in grants and had generated six figures' worth of earned media for other clients., Agave Strategy's website displays a 2024 Best Grassroots Effort recognition., Agave Strategy was nominated for Arizona Capitol Times' Best PR Firm in 2025 and again in 2026.

## Products & services

- **Political and campaign consultation** — Campaign strategy, independent expenditures, coordinated campaigns, strategic messaging, narrative architecture, speechwriting, ghostwriting and crisis communications.
- **Press and media** — Press relations, press conferences, media training, debate and forum preparation, op-ed and letter placement, and message training.
- **Digital and graphics** — Website design, social media management, digital strategy and analysis, digital advertising, logos, collateral, printing, mail and text programs.
- **Field work and community engagement** — Rallies, listening sessions, coalition building, organizer coaching, canvassing, targeting, field management, and Spanish-speaking and Indigenous outreach.
- **Grant, event and production support** — Grant research and writing, event photography and video, radio spots and translation services.
- **Campaign in a Box** — A packaged campaign resource promoted by the company for candidates and campaign teams.

## Achievements

- Within its first months, the company said it had helped two clients secure more than $2 million in grants and had generated six figures' worth of earned media for other clients.
- Agave Strategy's website displays a 2024 Best Grassroots Effort recognition.
- Agave Strategy was nominated for Arizona Capitol Times' Best PR Firm in 2025 and again in 2026.
- Dawn Penich was nominated in 2026 for Best PR Person and Best Media Personality by Arizona Capitol Times.
- The Yes on Proposition 409 campaign, backed by Agave Strategy and HighGround, passed a nearly $900 million Maricopa County health-care bond measure.

## Latest updates

- **2026-07** — Co-founder Dawn Penich appeared on KJZZ's Friday NewsCap to discuss Arizona election administration and the 2026 primary.
- **2026-06** — Arizona Capitol Times credited Agave Strategy and HighGround with backing the successful Yes on Proposition 409 campaign.
- **2026-04** — Agave Strategy and Dawn Penich received multiple Best of the Capitol nominations, including Best PR Firm, Best PR Person and Best Media Personality.
- **2025-05** — The criminal case connected to the failed 2022 mail subcontract ended after the accused subcontractor completed a diversion program; Axios reported the original client had already received a refund.
- **2025** — Agave Strategy promoted its packaged Campaign in a Box resource.

## Links

- Website: https://www.agavestrategy.com
- LinkedIn: https://www.linkedin.com/company/agave-strategy
- Bluesky: https://bsky.app/profile/agavestrategy.com
- Instagram: https://www.instagram.com/agavestrategy/
- Facebook: https://www.facebook.com/AgaveStrategy

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Profile page: https://yespress.io/agave-strategy
Published by YesPress — https://yespress.io
Last updated: 2026-09-19