# AG1

> AG1 is a privately held nutrition company built around a premium powdered daily health drink. Founded in 2010 as Athletic Greens, the company turned a scoop mixed with water into a subscription habit by combining vitamins, minerals, prebiotics, probiotics, superfoods and antioxidants in one formula, then pairing that convenience with creator-led marketing and third-party sports certification. After years of selling one core product mainly online, AG1 began broadening its range and distribution in 2025 with AG1 Next Gen, new flavors, Costco retail placement and the sleep-focused AGZ drink.

- **Founded:** 2010
- **Headquarters:** Carson City, United States
- **Founders:** Chris Ashenden (Founder and former CEO)
- **Team size:** Approximately 500 employees; a remote-first team operating across more than 16 countries.
- **Products:** AG1, AG1 Next Gen, AG Vitamin D3+K2, AGZ, Healthcare Practitioner Program
- **Notable:** Bootstrapped for roughly 11 years before taking its first external capital in 2021., Raised $115 million at a reported $1.2 billion pre-money valuation in January 2022., Grew from a reported $160 million annual revenue in 2021 to a projected $600 million in 2024 while profitable.

## Products & services

- **AG1** — The original powdered daily nutrition drink, first sold as Ultimate Greens Daily and later as Athletic Greens, combining vitamins, minerals and other functional ingredients in one scoop.
- **AG1 Next Gen** — A 2025 formula update with a 13-gram serving, five clinically studied probiotic strains, an enhanced methylated B complex and added nutrients; sold in Original, Citrus, Berry and Tropical flavors.
- **AG Vitamin D3+K2** — Liquid nutrient drops offered to AG1 members because vitamin D is not included in the powder formula.
- **AGZ** — A melatonin-free nighttime drink built around magnesium L-threonate, saffron, L-theanine and other ingredients intended to support winding down and sleep quality.
- **Healthcare Practitioner Program** — A 2026 affiliate and wholesale program for eligible clinicians and brick-and-mortar practices, with education, samples and practice support.

## Achievements

- Bootstrapped for roughly 11 years before taking its first external capital in 2021.
- Raised $115 million at a reported $1.2 billion pre-money valuation in January 2022.
- Grew from a reported $160 million annual revenue in 2021 to a projected $600 million in 2024 while profitable.
- Maintained NSF Certified for Sport certification for its flagship powder.
- Iterated the core formula more than 50 times since launch.
- Expanded the classic formula into all U.S. Costco stores in May 2025.
- Committed $20 million over three years to research, according to a 2025 company announcement.
- Reported 90% of ingredient purchases traceable to origin in its 2025 impact reporting.

## Latest updates

- **2026-06** — Launched a Healthcare Practitioner Program with affiliate and wholesale paths for clinicians.
- **2026-01** — Announced a multi-year partnership as Irish Rugby's Official Daily Nutrition Supplement Partner.
- **2026-01** — Introduced a refreshed network of independent Science and Innovation Advisors.
- **2025-09** — Announced a precision health and nutrition research partnership with UC Davis.
- **2025-09** — Announced AGZ, its first all-new product, designed as a melatonin-free nighttime drink.
- **2025-08** — Added Citrus, Berry and Tropical versions of AG1 Next Gen after testing roughly 300 flavor prototypes.
- **2025-05** — Began selling the classic AG1 formula in all U.S. Costco stores.
- **2025-05** — Launched AG1 Next Gen, the brand's most substantial formula revision to date.

## Links

- Website: https://drinkag1.com
- LinkedIn: https://www.linkedin.com/company/drink-ag1
- Twitter/X: https://twitter.com/athleticgreens
- YouTube: https://www.youtube.com/@drinkag1
- Instagram: https://www.instagram.com/drinkag1/
- Facebook: https://www.facebook.com/AthleticGreens
- TikTok: https://www.tiktok.com/@drinkag1

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Profile page: https://yespress.io/ag1
Published by YesPress — https://yespress.io
Last updated: 2026-08-13