# Afif Khoury

> Afif Khoury is the San Diego-based co-founder and CEO of SOCi.ai, a marketing software company founded in 2012 for multi-location brands. His career spans science, technology law, venture investing and social-media entrepreneurship. After self-funding SOCi for its first 18 months, he developed the business into a platform for local search, social media and reputation management, with a current focus on brand-trained AI agents.

- **Role:** Co-Founder and CEO at SOCi.ai
- **Organizations:** SOCi.ai, Axon Ventures, Scatter Ventures, FanGate Media, Wilson Sonsini Goodrich & Rosati, Gunderson Dettmer
- **Education:** BS in Neuroscience and Genetics (as described in SOCi’s official biography), University of California, San Diego, JD, Northwestern University School of Law, Kellogg School of Management, Northwestern University
- **Known for:** San Diego Business Journal CEO of the Year, Private Large Company category, 2025., Built SOCi past $100 million in annual recurring revenue, according to its May 2025 announcement., SOCi reported more than 500 employees across six countries in May 2025.

## Career timeline

- **2002** — Earned a JD from Northwestern; subsequently practiced technology corporate and securities law at Wilson Sonsini and Gunderson Dettmer.
- **2010** — Raised the seed and early-stage investment fund Scatter Ventures.
- **Before 2012** — Founded social-media SaaS business FanGate Media.
- **2012** — Co-founded SOCi; self-funded its first 18 months.
- **2014** — Publicly described MeetSOCI’s social-content discovery and scoring approach; speaker biography identified his work with Scatter Ventures and Axon Ventures.
- **2020** — MomentFeed founder Rob Reed joined SOCi as a strategic advisor for enterprise brands.
- **2021** — SOCi raised an $80 million Series D and acquired Brandify.
- **2024** — Presented the company’s applied-AI approach at ReImagine.
- **2025** — Named CEO of the Year by San Diego Business Journal in the Private Large Company category.
- **2026** — Continued leading SOCi as it reported more than 412,000 deployed Genius Agents in September and launched Dynamic Pages Skill in October.

## Achievements

- San Diego Business Journal CEO of the Year, Private Large Company category, 2025.
- Built SOCi past $100 million in annual recurring revenue, according to its May 2025 announcement.
- SOCi reported more than 500 employees across six countries in May 2025.
- Co-led the company through its 2021 $80 million Series D and Brandify acquisition.

## Latest updates

- **2026-10** — SOCi launched Dynamic Pages Skill for its Genius Local Search Agent on October 13; recommendations require approval before publication.
- **2026-09** — SOCi reported more than 412,000 deployed Genius Agents and over 27 million localized marketing tasks executed annually.
- **2025-11** — Khoury described SOCi’s Agentic Workforce approach following his ReImagine 2025 keynote.
- **2025-05** — SOCi announced his San Diego Business Journal CEO of the Year award.

## Links

- Website: https://www.soci.ai/
- LinkedIn: https://www.linkedin.com/in/afifkhoury
- Twitter/X: https://twitter.com/afifkhoury

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Profile page: https://yespress.io/afif-khoury
Published by YesPress — https://yespress.io
Last updated: 2026-10-21