# Affirm

> Affirm is a consumer finance and payments company that offers installment loans at checkout, through shopping platforms and digital wallets, and via the Affirm Card. Consumers see repayment terms before accepting; merchants use financing to support sales. It earns merchant fees, interest, card network revenue, loan-sale gains, and servicing income, while charging no late or hidden fees.

- **Founded:** 2012
- **Headquarters:** San Francisco, United States
- **Founders:** Max Levchin (Co-founder and CEO), Nathan Gettings (Co-founder; former Chief Risk Officer), Jeffrey Kaditz (Co-founder), Alex Rampell (Co-founder)
- **Products:** Pay in 4, Monthly installment loans, Adaptive Checkout, Affirm Card, Shop Pay Installments
- **Notable:** Listed on Nasdaq as AFRM on January 13, 2021., Fiscal 2026 GMV of US$50.2 billion, versus US$36.7 billion in fiscal 2025., 27.8 million active consumers as of June 30, 2026.

## Products & services

- **Pay in 4** — Four interest-free payments, generally two weeks apart in the U.S., subject to eligibility and offer terms.
- **Monthly installment loans** — Purchase-specific financing with disclosed repayment schedules; U.S. offers range from 0% to 36% APR depending on eligibility and terms.
- **Adaptive Checkout** — Merchant checkout that displays personalized biweekly and monthly payment options.
- **Affirm Card** — Visa debit card that supports pay-in-full purchases and installment plans for eligible purchases through the Affirm app; scaled beginning in 2023.
- **Shop Pay Installments** — Affirm-powered installment financing within Shopify’s Shop Pay; launched in the U.S. in 2021 and subsequently expanded internationally.
- **Affirm app and marketplace** — Consumer interface for shopping, requesting financing, and managing repayment plans.
- **Affirm through Apple Pay** — Installment financing for eligible U.S. Apple Pay purchases; online and in-app availability began in September 2024.
- **Transformer-based underwriting model** — In-house model using the order and timing of credit-history events for real-time U.S. checkout decisions.

## Achievements

- Listed on Nasdaq as AFRM on January 13, 2021.
- Fiscal 2026 GMV of US$50.2 billion, versus US$36.7 billion in fiscal 2025.
- 27.8 million active consumers as of June 30, 2026.
- Fiscal 2026 operating income of US$417 million.
- TIME included Affirm Card in its Best Inventions of 2024 coverage.

## Latest updates

- **2026-10** — Antom announced Affirm checkout financing for its U.S. merchants; UK availability was planned for later in the year.
- **2026-09** — Amazon announced Affirm installment options for eligible UK purchases.
- **2026-09** — Affirm launched a transformer-based real-time underwriting model in the U.S., reporting 3.4% more completed purchases in an initial controlled deployment.
- **2026-08** — Shop Pay Installments launched in Australia, marking Affirm’s return to that market.
- **2026-08** — Fiscal 2026 results reported US$4.261 billion net revenue and US$50.2 billion GMV.

## Links

- Website: https://www.affirm.com/
- LinkedIn: https://www.linkedin.com/company/affirm
- Twitter/X: https://x.com/Affirm
- GitHub: https://github.com/affirm
- YouTube: https://www.youtube.com/@AffirmInc
- Instagram: https://www.instagram.com/affirm/
- Facebook: https://www.facebook.com/AffirmInc/

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Profile page: https://yespress.io/affirm
Published by YesPress — https://yespress.io
Last updated: 2026-10-22