# Affinity Solutions

> Affinity Solutions turns permissioned, bank-direct credit and debit card transactions into consumer insights, purchase-based audiences and campaign sales measurement. Its Comet technology and enterprise applications serve brands, agencies, media companies, retailers, financial institutions, consultancies and investors in the U.S. and U.K.

- **Founded:** 1998
- **Headquarters:** New York, United States
- **Founders:** Jonathan Silver (Founder and CEO)
- **Products:** Comet, Consumer Purchase Insights, Consumer Purchase Audiences, Consumer Purchase Lift, Card-Linked Engagement
- **Notable:** Launched Comet in April 2023., Powers the CNBC/NRF Retail Monitor., Named a Collaboration category leader in Snowflake’s 2026 Modern Marketing Data Stack report, according to the company.

## Products & services

- **Comet** — Proprietary intelligence technology launched to connect media exposure with consumer purchase outcomes.
- **Consumer Purchase Insights** — Market share, cross-shopping, customer segmentation and retention analysis using transaction data.
- **Consumer Purchase Audiences** — Purchase-based audience segments for media activation.
- **Consumer Purchase Lift** — Matches media exposures to purchase activity and compares exposed and control groups to estimate incremental sales and return on ad spend.
- **Card-Linked Engagement** — Personalized incentives for financial institutions’ strategically important cardholder segments.
- **Consumer Bank Campaigns** — Performance-based merchant offers delivered through participating banks.
- **CNBC/NRF Retail Monitor** — Monthly U.S. retail spending indicator powered by aggregated card transactions. First public releases in 2023.
- **Consumer Insights Studio** — Customizable merchant, demographic and geographic intelligence with NRF and Pyxis by Bain & Company.
- **Consumer Purchase Suite for the U.S. and UK** — Two Snowflake native applications combine insights, audience activation and incremental sales measurement inside customers’ governed accounts.

## Achievements

- Launched Comet in April 2023.
- Powers the CNBC/NRF Retail Monitor.
- Named a Collaboration category leader in Snowflake’s 2026 Modern Marketing Data Stack report, according to the company.
- Uber’s joint October 2026 report described 27% lift across measured channels, including 5% at physical locations during campaigns. These are study-specific reported results.
- Expanded the Retail Monitor panel from 26M to 120M annual cards in October 2026.

## Latest updates

- **2026-10** — October 13: launched U.S. and UK Consumer Purchase Suite native applications on Snowflake Marketplace.
- **2026-10** — October 8: expanded the Retail Monitor panel and introduced enhanced calibration methodology.
- **2026-10** — October 5: Uber Advertising launched cross-channel Sponsored Listings incrementality measurement with Affinity.
- **2026-09** — September 16: announced planned Salesforce Data 360 Clean Room integration, expected early 2027.
- **2026-06** — June 9: announced purchase-based TV advertising partnership with Comcast Advertising.

## Links

- Website: https://www.affinity.solutions/
- LinkedIn: https://www.linkedin.com/company/affinity-solutions/
- Twitter/X: https://twitter.com/AffinitySolutns

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Profile page: https://yespress.io/affinity-solutions
Published by YesPress — https://yespress.io
Last updated: 2026-10-25