# Affinity Global

> Affinity Global is a Chicago-based advertising technology company connecting brands with audiences through browser, device, mobile and connected-TV placements while supplying publishers with tools for ad monetization, affiliate operations and audience engagement. Its portfolio includes VEVE, SitePlug, mCanvas, Yield Solutions, AdOpsOne, Opinary and NucleusLinks.

- **Founded:** 2006
- **Headquarters:** Chicago, United States
- **Founders:** Lucas Roh (Co-founder and Chairman), John Lee (Co-founder; 2023 acquisition announcement name), Lavin Punjabi (Co-founder, Managing Director and CEO), Bharat Sharma (Co-founder and COO), Nikunj Soni (Co-founder and CTO), Vijay Mehta (Co-founder and CTO), Monica Ajwani (Co-founder and SVP, Finance)
- **Products:** VEVE, SitePlug, mCanvas, Yield Solutions, AdOpsOne
- **Notable:** Company reports 10x revenue growth over the five years to 2024, profitability and no external funding for that period., September 2026 announcement reports CJ Excellence Awards for Publisher of the Year and channel expansion with Expedia Group., 2023 acquisition announcement reports Red Herring Top 100 recognition in 2022.

## Products & services

- **VEVE** — Branding, performance and app-install advertising through device makers, browser start pages, app stores and premium apps.
- **SitePlug** — Performance marketing across content, coupon, search and browsing-error placements.
- **mCanvas** — Interactive mobile and connected-TV advertising, with creative production and media delivery.
- **Yield Solutions** — Programmatic web and app monetization including header bidding, floor-price optimization and ad refresh.
- **AdOpsOne** — Google Ad Manager analytics, AI recommendations and managed ad operations; published starting prices are $299/month for Genie and $499/month for managed services.
- **Opinary** — Poll-based audience engagement, first-party data collection and publisher conversion tools; acquired in 2023.
- **NucleusLinks** — Affiliate link optimization, link scanning, network discovery, analytics and shopping widgets; Starter $99/month, Essential from $499/month.
- **NucleusLinks Product Feeds** — Standardizes and enriches merchant product data for live prices, availability and commerce experiences.
- **Affilizz** — AI shopping widgets and content-to-commerce tools being integrated into NucleusLinks following its September 2025 acquisition.

## Achievements

- Company reports 10x revenue growth over the five years to 2024, profitability and no external funding for that period.
- September 2026 announcement reports CJ Excellence Awards for Publisher of the Year and channel expansion with Expedia Group.
- 2023 acquisition announcement reports Red Herring Top 100 recognition in 2022.

## Latest updates

- **2026-09** — Announced two CJ Excellence Awards for VEVE/SitePlug and the Expedia Group partnership.
- **2026-08** — NucleusLinks launched Product Feeds on August 14 to standardize and enrich merchant data.
- **2026-06** — Joined AdCP as a founding member and announced a Paris office alongside German expansion.
- **2026-04** — Announced programmatic Smart TV advertising partnership with TCL FFalcon.

## Links

- Website: https://www.affinity.com/
- LinkedIn: https://www.linkedin.com/company/affinity-com/
- Twitter/X: https://twitter.com/AffinityMediaGr
- Facebook: https://facebook.com/AffinityMediaGr/

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Profile page: https://yespress.io/affinity-global
Published by YesPress — https://yespress.io
Last updated: 2026-10-02