# Affinity

> Affinity is an AI-powered relationship intelligence platform built for dealmakers in venture capital, private equity, investment banking, and other relationship-driven industries. It automatically captures emails, meetings, and network data to surface the warmest path into any deal, replacing the manual CRM data entry that has historically slowed private capital teams.

- **Founded:** 2014
- **Headquarters:** San Francisco, California, United States
- **Founders:** Ray Zhou (Co-founder, Board Member (former Co-CEO)), Shubham Goel (Co-founder, Board Member (former Co-CEO))
- **Team size:** ~290 employees
- **Products:** Affinity CRM, Affinity for Salesforce, Affinity Analytics, Affinity Data, Affinity Sourcing
- **Notable:** Ray Zhou and Shubham Goel named to Forbes 30 Under 30, Reached a $600M valuation at Series C in 2021, Used by more than 3,000 organizations in 65+ countries

## Products & services

- **Affinity CRM** — A relationship intelligence CRM built for private capital, replacing manual data entry with automated activity capture from email and calendar.
- **Affinity for Salesforce** — Brings Affinity's relationship intelligence directly into Salesforce for teams already standardized on it.
- **Affinity Analytics** — Deal flow analytics and benchmarks that show how a firm's pipeline compares against the market.
- **Affinity Data** — Automated data enrichment for people and companies, powered by third-party sources.
- **Affinity Sourcing** — AI-powered deal discovery launched in 2025 to surface promising companies before competitors see them.

## Achievements

- Ray Zhou and Shubham Goel named to Forbes 30 Under 30
- Reached a $600M valuation at Series C in 2021
- Used by more than 3,000 organizations in 65+ countries
- Launched Affinity Sourcing in May 2025 to bring AI-driven deal discovery to investors
- Snowflake 'One to Watch' recognition in the Modern Marketing Data Stack Report

## Latest updates

- **2026-03** — Ken Fine appointed CEO; co-founders Ray Zhou and Shubham Goel step into board roles.
- **2025-05** — Launched Affinity Sourcing, an AI-powered deal discovery product.
- **2024-10** — Released a wave of AI and automation features aimed at private capital productivity.
- **2025** — Published the 2025 Private Equity Benchmark Report covering 200+ PE firms.

## Links

- Website: https://www.affinity.co
- LinkedIn: https://www.linkedin.com/company/project-affinity
- Twitter/X: https://twitter.com/affinity
- YouTube: https://www.youtube.com/@affinityhq
- Facebook: https://www.facebook.com/AffinityHQ/

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Profile page: https://yespress.io/affinity-co
Published by YesPress — https://yespress.io
Last updated: 2026-05-30