# Affinitiv

> Affinitiv sells automotive software and marketing services to manufacturers, dealer groups, and individual dealerships. Its tools connect sales targeting, service scheduling, inspections, customer communications, and retention campaigns; the company says it supports more than 5,500 dealerships nationwide.

- **Founded:** 2016
- **Headquarters:** Buffalo Grove, United States
- **Products:** Quote, Book, Essentials, MPI, SmartLane
- **Notable:** Formed in 2016 by combining OneCommand, Peak Performance, Dealer Product Services, and TimeHighway.com., Completed merger with AutoLoop in September 2019., Reports support for over 5,500 dealerships nationwide.

## Products & services

- **Quote** — Equity-mining software ranks trade opportunities using a Trade Prediction Score and generates personalized upgrade offers.
- **Book** — Online service scheduling and capacity management for dealership teams and vehicle owners.
- **Essentials** — Automated ownership-lifecycle campaigns across email, direct mail, SMS, voice, and social channels.
- **MPI** — Electronic multi-point inspection and repair tracking.
- **SmartLane** — Mobile and desktop service write-up tools.
- **Tech Video** — Technician-recorded inspection videos shared with customers to explain recommended work.
- **CapSure** — Meta AI glasses integration with MPI and Tech Video for hands-free inspection documentation.
- **Affinitiv Advertising** — Automotive agency services, creative production, paid search, SEO, social, display, streaming video, and analytics.
- **Atlas DX** — Predictive intelligence platform launched to support automotive lifecycle marketing.
- **DealerLens** — Dashboard for dealership and group performance reporting; an enhanced version was announced in 2023.
- **Customer Data Platform** — Customer data infrastructure supporting targeted lifecycle communications.
- **Messaging, Direct Mail, Newsletter and Call Center** — Customer communications spanning two-way texts, printed campaigns, personalized newsletters, and live agents.

## Achievements

- Formed in 2016 by combining OneCommand, Peak Performance, Dealer Product Services, and TimeHighway.com.
- Completed merger with AutoLoop in September 2019.
- Reports support for over 5,500 dealerships nationwide.
- Boston Volkswagen case study reported 21% year-over-year revenue growth in 2019.
- Cullman CDJR case study reported a 34% reduction in cost per vehicle sold to $167 in 2019.
- Offered temporary free Book scheduling to affected CDK dealership clients during the June 2024 outage.

## Latest updates

- **2026-07** — Announced CapSure integration for hands-free service video inspections using Meta AI glasses.
- **2026-03** — Announced Thomas “T.O.” Wagner as Chief Revenue Officer.
- **2025-10** — Appointed Sharon Kitzman CEO, succeeding interim CEO Steve Stubitz, who remained board chairman.

## Links

- Website: https://www.affinitiv.com/
- LinkedIn: https://www.linkedin.com/company/affinitiv-inc/
- Twitter/X: https://twitter.com/affinitiv_mktg
- Facebook: https://www.facebook.com/affinitiv

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Profile page: https://yespress.io/affinitiv
Published by YesPress — https://yespress.io
Last updated: 2026-10-01