# Advertising Checking Bureau (ACB)

> Advertising Checking Bureau is a privately held channel marketing services and technology company founded in 1917. It designs and administers co-op advertising, market development fund, rebate, sales incentive, loyalty, and brand compliance programs for manufacturers and their dealer and retail networks, supported by its Channel Resource Platform and U.S.-based operations.

- **Founded:** 1917
- **Headquarters:** New York, United States
- **Founders:** Walter B. Katzenberger (Founder)
- **Products:** Channel Resource Platform (CRP), Co-op Advertising and MDF Program Management, Rebate and Loyalty Programs, Incentive and Reward Programs, Brand Compliance
- **Notable:** Marked its centennial on March 5, 2017., Introduced the Channel Resource Platform in 2021, according to its company history., ACB reports a 97% decrease in claim exceptions over two years for an unnamed lubricant company.

## Products & services

- **Channel Resource Platform (CRP)** — Configurable online hub with dashboards, reporting, analytics, and integration across channel marketing programs; introduced in 2021 according to ACB’s history.
- **Co-op Advertising and MDF Program Management** — Program strategy, guidelines, implementation, claims administration, fund visibility, reporting, and dealer support.
- **Rebate and Loyalty Programs** — Branded consumer reward programs with submission processing, payment fulfillment, reporting, and participant support.
- **Incentive and Reward Programs** — Sales and channel partner incentive administration, including SPIFF programs, training, communication, rewards, and reporting.
- **Brand Compliance** — Ad preapprovals, monitoring across selected media, digitally annotated feedback, and reporting against client guidelines.
- **Digital Channel Marketing** — Dealer media offerings include targeted digital advertising, social advertising, connected TV, customizable assets, and marketing automation.

## Achievements

- Marked its centennial on March 5, 2017.
- Introduced the Channel Resource Platform in 2021, according to its company history.
- ACB reports a 97% decrease in claim exceptions over two years for an unnamed lubricant company.
- ACB reports an 18% cost reduction for an unnamed global automotive-sector client; scope and fee basis are not disclosed.
- Expanded its Serta Simmons Bedding relationship from sales rewards into co-op advertising in 2025.

## Latest updates

- **2026-06** — Cindy Henry promoted to general manager of Memphis operations, after joining ACB in May 1990.
- **2025-09** — Serta Simmons Bedding partnership expanded to Beautyrest and Serta co-op programs, dealer digital media, and program intelligence.
- **2024-12** — Memphis client service office relocated to 6055 Primacy Parkway.
- **2024-11** — ACB announced its SSB Rewards partnership, following the program’s late-June launch.

## Links

- Website: https://www.acbcoop.com/
- LinkedIn: https://www.linkedin.com/company/acb
- Facebook: https://www.facebook.com/ACBCOOP

---

Profile page: https://yespress.io/advertising-checking-bureau-acb
Published by YesPress — https://yespress.io
Last updated: 2026-10-16