# Adventure™

> Adventure™ was a Minneapolis creative agency founded in 2005 by Scott Mitchell that specialized in active-lifestyle, destination and consumer brands. Its work combined research, brand strategy, advertising, design, content, media and experiential marketing, with clients including Explore Minnesota, Minnesota Zoo, Four Peaks Brewing, Old Town, Hatteras and Cambria. The agency was acquired by Rise and Shine and Partners in January 2025.

- **Founded:** 2005
- **Headquarters:** Minneapolis, United States
- **Founders:** Scott Mitchell (Founder and CEO)
- **Products:** Brand strategy and positioning, Integrated creative campaigns, Brand identity and packaging, Media strategy and management, Photography, video and experiential
- **Notable:** Won U.S. Travel Association Best in Broadcast Mercury Awards with Explore Minnesota in 2021, 2022 and 2024., The 2023 Dream State spring/summer campaign was credited with more than $1 billion in visitor spending and a reported $101 return for every campaign dollar., The Explore Minnesota Just Add Water campaign produced triple-digit year-over-year website traffic growth in every TV market targeted, plus a 10.8% lift over baseline among exposed users within 14 days.

## Products & services

- **Brand strategy and positioning** — Qualitative and quantitative research, consumer insight, positioning, brand architecture and campaign planning.
- **Integrated creative campaigns** — Broadcast, print, outdoor, digital, social and content programs built around a central brand idea.
- **Brand identity and packaging** — Naming, visual identity, design systems and packaging for consumer products and hospitality brands.
- **Media strategy and management** — Audience planning, domestic and international media strategy, buying and measurement, sometimes with specialist partners.
- **Photography, video and experiential** — Production, influencer programs, live activations and immersive brand experiences.
- **Digital strategy and development** — Websites, social content, digital campaigns and lead-nurture programs.

## Achievements

- Won U.S. Travel Association Best in Broadcast Mercury Awards with Explore Minnesota in 2021, 2022 and 2024.
- The 2023 Dream State spring/summer campaign was credited with more than $1 billion in visitor spending and a reported $101 return for every campaign dollar.
- The Explore Minnesota Just Add Water campaign produced triple-digit year-over-year website traffic growth in every TV market targeted, plus a 10.8% lift over baseline among exposed users within 14 days.
- A 2022 Dream State pop-up drew more than 5,000 visitors, sent 2,000 to the Explore Minnesota website and added 500 newsletter subscribers.
- Four Peaks Brewing reported 13% year-over-year sales growth on variety packs after its Adventure-led brand and packaging refresh.
- Cambria Style readership nearly doubled to one million during Adventure’s work on the publication.
- Minnesota Zoo Nature Preschool interest exceeded capacity soon after launch.
- Named a Minneapolis/St. Paul Business Journal Best Place to Work for 2020.
- Acquired by Rise and Shine and Partners in January 2025.

## Latest updates

- **2025-01** — Rise and Shine and Partners acquired Adventure Creative Group, combining the two Minneapolis independent agencies under the Rise and Shine name.
- **2024-12** — Adventure published its Star of the North case study, reporting $207 in return for every dollar spent on niche programs, a 150% year-over-year increase.
- **2024-12** — Adventure reported 13% year-over-year variety-pack sales growth following its Four Peaks Brewing identity and packaging refresh.
- **2024-09** — Adventure and Explore Minnesota won their third Best in Broadcast Mercury Award in four years for The Magic of Summer.

## Links

- Website: https://www.adventurecreative.com
- LinkedIn: https://www.linkedin.com/company/adventure-advertising_2

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Profile page: https://yespress.io/adventure
Published by YesPress — https://yespress.io
Last updated: 2026-09-20