# Advance Local

> Advance Local operates American local news brands including AL.com, NJ.com, MLive and OregonLive, alongside marketing agencies and software businesses such as Subtext, Cloud Theory and Catalyst IQ. A privately held unit of Advance, it combines community reporting with advertising, audience tools and industry-specific marketing services.

- **Founded:** 2018
- **Headquarters:** New York, United States
- **Products:** Local media groups, Catalyst IQ, Subtext, Cloud Theory, BookingsCloud
- **Notable:** AL.com won the 2023 Pulitzer Prize for Local Reporting for its Brookside policing investigation., AL.com’s Kyle Whitmire won the 2023 Pulitzer Prize for Commentary., The Brookside investigation prompted a police chief’s resignation, four new laws and a state audit, according to the Pulitzer citation.

## Products & services

- **Local media groups** — Local and regional journalism across brands including AL.com, NJ.com, MLive, Cleveland.com, MassLive, Syracuse.com, PennLive, OregonLive and SILive.
- **Catalyst IQ** — Automotive intelligence and marketing business launched by uniting Adpearance, Fox Dealer, Search Optics and ZeroSum; offers MarketAI-informed advertising for dealerships and automotive brands.
- **Subtext** — SMS audience engagement software with two-way messaging, segmentation, analytics, APIs and account strategy support.
- **Cloud Theory** — Automotive market intelligence and predictive analytics, including the Horizon platform, for manufacturers, agencies, dealer groups and financial organizations.
- **BookingsCloud** — Uses vacation rental property data to automate digital marketing and support direct bookings.
- **Hoot Interactive** — Advertising technology including dynamic video and automotive advertising tools.
- **Headline Group** — Portfolio covering original programming, custom content, affiliate commerce and sports betting and iGaming content.
- **Specialist marketing agencies** — Industry-focused services for travel and tourism, aviation, education, healthcare and recruitment.

## Achievements

- AL.com won the 2023 Pulitzer Prize for Local Reporting for its Brookside policing investigation.
- AL.com’s Kyle Whitmire won the 2023 Pulitzer Prize for Commentary.
- The Brookside investigation prompted a police chief’s resignation, four new laws and a state audit, according to the Pulitzer citation.
- NJ Advance Media won the 2026 Online Journalism Award for Excellence in Sports Reporting for Prey to Play.
- The Hunger Games nursing home investigation received recognition in the 2025 Awards for Excellence in Health Care Journalism, announced in 2026.

## Latest updates

- **2026-10** — Catalyst IQ announced FordDirect AdVantage Tier 3 certification on October 15.
- **2026-09** — NJ Advance Media’s Prey to Play investigation won an Online Journalism Award for sports reporting.
- **2026-09** — MLive announced that its eight newspaper titles would end printed editions after December 6, 2026, continuing digitally.
- **2026-04** — Advance Local highlighted healthcare journalism recognition for its collaborative nursing home spending investigation.

## Links

- Website: https://www.advancelocal.com/
- LinkedIn: https://www.linkedin.com/company/advance-local
- Twitter/X: https://twitter.com/AdvanceLocal
- Facebook: https://www.facebook.com/advancelocal/

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Profile page: https://yespress.io/advance-local
Published by YesPress — https://yespress.io
Last updated: 2026-10-21