# Adteractive

> Adteractive was a San Francisco performance marketing company founded in 2000 by Josh Peterson and Diego Canoso. It connected advertisers with prospective customers through an online acquisition network and promotional websites. A 2007 FTC settlement required a $650,000 civil penalty and clearer gift-offer disclosures; contemporary reports described its closure in 2012.

- **Founded:** 2000
- **Headquarters:** San Francisco, United States
- **Founders:** Josh Peterson (Co-founder; historically president and chairman), Diego Canoso (Co-founder; historically vice president of sales)
- **Products:** Performance-based customer acquisition, FreeGiftWorld.com, SamplePromotionsGroup.com, Paid search marketing
- **Notable:** More than 200 advertising clients described by Piper Jaffray in February 2007., Company-reported monthly delivery of 1.5 million customers and leads repeated by Digital Media Wire in January 2011., David Rodnitzky’s published biography describes growing monthly search revenue from under $250,000 to over $1 million for 15 consecutive months.

## Products & services

- **Performance-based customer acquisition** — Managed online lead generation and customer acquisition through a proprietary network and multiple distribution channels.
- **FreeGiftWorld.com** — Gift promotion website named in the FTC’s 2007 complaint and settlement.
- **SamplePromotionsGroup.com** — Gift promotion website named in the FTC’s 2007 complaint and settlement.
- **Paid search marketing** — Historical search acquisition function described in David Rodnitzky’s professional biography.

## Achievements

- More than 200 advertising clients described by Piper Jaffray in February 2007.
- Company-reported monthly delivery of 1.5 million customers and leads repeated by Digital Media Wire in January 2011.
- David Rodnitzky’s published biography describes growing monthly search revenue from under $250,000 to over $1 million for 15 consecutive months.

## Latest updates

- **2011-01** — Contemporary news reported approximately $5.1 million in financing, citing a regulatory filing.
- **2012-05** — Competitor Adknowledge publicly described Adteractive as closing with unpaid publisher obligations. A contemporary industry article reproduced in a court exhibit also described its collapse; these reports do not establish a formal dissolution date.

## Links

- Website: http://www.adteractive.com
- LinkedIn: https://www.linkedin.com/company/adteractive

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Profile page: https://yespress.io/adteractive
Published by YesPress — https://yespress.io
Last updated: 2026-09-30