# AdsWizz

> AdsWizz is a SiriusXM-owned audio advertising technology company connecting publishers, podcasters, agencies and advertisers. Its software handles ad insertion, campaign management, programmatic buying and selling, targeting and measurement; Simplecast supports podcast publishing and AudioGo serves smaller advertising buyers.

- **Founded:** 2008
- **Headquarters:** Oakland, United States
- **Founders:** Bruno Nieuwenhuys (Co-founder and CTO, as identified in AdsWizz’s 2020 interview)
- **Products:** Ad Insertion Suite and SDK, AudioServe Campaign Manager, AudioMax SSP, AudioMatic DSP, ShakeMe
- **Notable:** Built an audio stack spanning publisher campaign management, supply-side selling and demand-side buying., Acquired by Pandora in May 2018; became part of SiriusXM following its Pandora acquisition in February 2019., AdsWizz reports IAB Podcast Measurement 2.2 certification on its current website.

## Products & services

- **Ad Insertion Suite and SDK** — Server-side and client-side audio ad insertion for streaming and on-demand content; the SDK enables interactive mobile formats.
- **AudioServe Campaign Manager** — Publisher campaign trafficking, inventory forecasting, targeting, frequency controls and reporting.
- **AudioMax SSP** — Supply-side platform for managing programmatic demand, direct sales, yield, buyer access and ad quality.
- **AudioMatic DSP** — Audio-focused platform for agencies and advertisers to plan, buy, measure and optimize podcast and streaming campaigns.
- **ShakeMe** — Interactive format allowing listeners to shake or tap a supported device to trigger an advertiser action.
- **AudioPixel** — Tracks subsequent advertiser-site actions and matches them with audio ad exposure for attribution.
- **AudioGo** — Self-serve audio campaign buying for smaller businesses and agencies; public beta introduced in 2019.
- **Simplecast CMS** — Podcast hosting, publishing, team permissions and listener analytics; acquired by SiriusXM and paired with AdsWizz in 2020.
- **Pre-release evaluation with Barometer** — Analyzes podcast transcripts before publication and attaches contextual and suitability metadata to episodes for campaign eligibility.

## Achievements

- Built an audio stack spanning publisher campaign management, supply-side selling and demand-side buying.
- Acquired by Pandora in May 2018; became part of SiriusXM following its Pandora acquisition in February 2019.
- AdsWizz reports IAB Podcast Measurement 2.2 certification on its current website.
- Its Volkswagen case study reports more than 3,000 ShakeMe interactions and 88% listen-through.
- Its awards page records 2022 recognition for NPR’s use of AI transcription to exclude Ukraine-war content from specific advertising placements.

## Latest updates

- **2026-09** — September 24 Podcast Movement recap emphasized integrated programmatic buying, contextual signals, attribution and IAB Podcast Measurement 2.2 certification.
- **2026-07** — July 24 product article described pre-release evaluation with Simplecast and Barometer to make suitable episodes eligible for targeted ads from their first downloads.
- **2026-05** — May 26 reporting update added reusable templates, editable scheduled reports, enhanced filtering and expanded AudioGo custom reporting.
- **2026-01** — Bauer announced its expanded audioXi relationship with AdsWizz for UK SiriusXM Podcast Network advertising.
- **2025-06** — SoundCloud renewed its exclusive AdsWizz audio sales relationship in 14 European markets through 2025.

## Links

- Website: https://www.adswizz.com/
- LinkedIn: https://www.linkedin.com/company/adswizz-com/
- Twitter/X: https://twitter.com/adswizz
- Facebook: https://www.facebook.com/adswizz

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Profile page: https://yespress.io/adswizz
Published by YesPress — https://yespress.io
Last updated: 2026-10-01