# Adstra

> Adstra is a marketing data and identity company that connects customer records, household information and digital identifiers so brands, agencies, publishers and advertising platforms can build audiences, activate campaigns and measure results. Its Conexa platform combines configurable identity resolution with several deployment options, alongside audience data licensing and managed acquisition services.

- **Founded:** 1978
- **Headquarters:** Princeton, United States
- **Founders:** Donn Rappaport (Founder of predecessor American List Counsel (ALC))
- **Products:** Conexa, Conexa Workspace, Identity Connection Strength, Adstra Audiences, Adstra Services
- **Notable:** Conexa won Best Identity Technology in the 2026 AdExchanger Awards., Selected as acquisition partner for all four Kiplinger newsletter titles in August 2025 after two direct-mail trials exceeded expectations, according to the announcement., Ranked 54th on the 2026 Fortune Best Workplaces in New York list for small and medium companies.

## Products & services

- **Conexa** — Modular identity resolution, onboarding and data enrichment, available through data delivery, managed enhancement, installation in a client cloud, or Workspace. A major composable-platform update was announced in 2025.
- **Conexa Workspace** — Self-service interface for unifying first-party customer data, visitor intelligence and audience expansion; launched December 9, 2025.
- **Identity Connection Strength** — Configurable connection scores from 1 (strongest) to 6, informed by recency, frequency, cardinality, congruency and signal integrity.
- **Adstra Audiences** — Person-based audience segments across categories including automotive, business, travel, wealth and consumers; distributed through advertising platforms.
- **Adstra Services** — Managed acquisition, campaign analytics, cross-channel connectivity, data processing, list fulfillment and data enhancement.
- **Adstra Nonprofit** — Donor acquisition, data enhancement and campaign analysis for nonprofit organizations.
- **Conexa for Databricks** — Identity Health Assessment, identity resolution and enrichment in the Databricks environment; described in a June 2026 company update.

## Achievements

- Conexa won Best Identity Technology in the 2026 AdExchanger Awards.
- Selected as acquisition partner for all four Kiplinger newsletter titles in August 2025 after two direct-mail trials exceeded expectations, according to the announcement.
- Ranked 54th on the 2026 Fortune Best Workplaces in New York list for small and medium companies.

## Latest updates

- **2026-10** — Adstra announced Conexa’s Best Identity Technology win in the 2026 AdExchanger Awards on October 2.
- **2026-06** — Adstra described Identity Health Assessment and Conexa identity resolution and enrichment within Databricks on June 15.
- **2026-06** — Adstra announced inclusion in Fortune’s 2026 Best Workplaces in New York list on June 9.
- **2025-12** — Conexa Workspace launched on December 9 with self-service access to unification, visitor intelligence and audience expansion.
- **2025-08** — Kiplinger selected Adstra Services for subscriber acquisition across four newsletter titles.

## Links

- Website: https://www.adstradata.com/
- LinkedIn: https://www.linkedin.com/company/adstra-data/
- Twitter/X: https://twitter.com/adstradata
- Facebook: https://facebook.com/adstradata

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Profile page: https://yespress.io/adstra
Published by YesPress — https://yespress.io
Last updated: 2026-10-16