# Adsquare

> Adsquare is a Berlin-based location intelligence company that turns real-world movement and behaviour into audience data marketers can use to plan, target, optimize and measure advertising campaigns. Founded in 2012, its mobile-first data exchange connects location, app-usage, demographic and offline signals to leading DSPs, SSPs and CDPs, powering geocontextual, proximity and audience targeting across mobile, online and digital out-of-home (DOOH). The platform is built privacy-first around consent-based signals and serves thousands of advertisers and dozens of platform partners across Europe, North America and Asia-Pacific.

- **Founded:** 2012
- **Headquarters:** Berlin, Germany
- **Founders:** Tom Laband (Co-Founder & CEO), Sebastian Doerfel (Co-Founder & COO/CFO), Fritz Richter (Co-Founder & CTO)
- **Team size:** ~140 employees (including ~50 engineers and data scientists)
- **Products:** Data Exchange / Audience Management Platform, Geocontextual & Proximity Targeting, Audience Targeting, Measurement & Attribution (Outcomes Loop), DOOH Location Data Suite
- **Notable:** Bootstrapped location intelligence from 2012 into a global adtech data provider on under ~$10M total funding., Built privacy-first, consent-based architecture from day one - before it became an industry mandate., Integrated with dozens of leading DSPs, SSPs and CDPs across 30+ countries.

## Products & services

- **Data Exchange / Audience Management Platform** — A mobile-first data marketplace where marketers build and activate custom audiences from location behaviour, app usage, demographics, affinities and interests, integrated with leading DSPs, SSPs, DMPs and CDPs.
- **Geocontextual & Proximity Targeting** — Targeting solutions that reach consumers based on real-time location context, points of interest and proximity to specific places.
- **Audience Targeting** — Privacy-first, consent-based audience segments derived from mobile, online and offline data sources.
- **Measurement & Attribution (Outcomes Loop)** — Real-world measurement and an attribution dashboard that connects ad exposure to offline outcomes such as store visits, closing the 'Plan, Target, Optimize, Validate' loop.
- **DOOH Location Data Suite** — Audience and SDK-derived location data for planning and programmatic delivery of digital out-of-home campaigns, delivered via the Vistar Media partnership.

## Achievements

- Bootstrapped location intelligence from 2012 into a global adtech data provider on under ~$10M total funding.
- Built privacy-first, consent-based architecture from day one - before it became an industry mandate.
- Integrated with dozens of leading DSPs, SSPs and CDPs across 30+ countries.
- Recognized as a top mobile marketing solution company in Europe (MarTech Outlook, 2021).
- Extended location intelligence into DOOH via the Vistar Media partnership.
- Launched an attribution dashboard measuring real-world campaign impact.

## Latest updates

- **2023-06** — Announced partnership with Vistar Media to drive innovation in programmatic out-of-home advertising.
- **2023** — Launched a new attribution dashboard to measure real-world campaign impact.
- **2025** — Expanded the Vistar Media collaboration into a full data suite for DOOH across additional markets.

## Links

- Website: https://adsquare.com
- LinkedIn: https://www.linkedin.com/company/adsquare-gmbh
- Twitter/X: https://twitter.com/adsquarecom
- Facebook: https://facebook.com/adsquarecom

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Profile page: https://yespress.io/adsquare
Published by YesPress — https://yespress.io
Last updated: 2026-07-22