# AdRoll

> AdRoll is a NextRoll brand providing multichannel advertising, retargeting, audience targeting, and attribution for growing businesses and agencies. Its AdRoll ABM product, formerly RollWorks, serves B2B teams with account-based advertising and buyer intelligence. It combines software, automated bidding, integrations, and optional managed services.

- **Founded:** 2006
- **Headquarters:** San Francisco, United States
- **Founders:** Aaron Bell (Co-founder; former CEO), Jared Kopf (Co-founder), Peter Krivkovich (Co-founder; former COO/CFO), Valentino Volonghi (Co-founder; former CTO)
- **Products:** AdRoll, Retargeting campaigns, Cross-Channel Attribution, AdRoll ABM, Managed Services
- **Notable:** Announced US$70 million financing in April 2014, bringing funding at that time to US$89 million., Reported 15,000 customers in more than 100 countries in April 2014., Current homepage advertises adoption by 110,000+ brands worldwide.

## Products & services

- **AdRoll** — Multichannel campaign buying and optimization across display, native, video, mobile, social, and connected TV.
- **Retargeting campaigns** — Re-engage known visitors and customer segments using relevant creative and website or first-party audience signals.
- **Cross-Channel Attribution** — Compare channel-reported metrics with deduplicated tracking and inspect customer pathways.
- **AdRoll ABM** — Formerly RollWorks; account-based advertising, buyer intelligence, and sales-marketing orchestration for B2B teams.
- **Managed Services** — Optional campaign strategy, creative support, onboarding, and account management, subject to package and spend requirements.
- **AdRoll AI Assistant** — In-platform assistance with campaigns, recommendations, creative, and reporting.
- **AdRoll MCP Server** — Open-beta connection for campaign data and supported workflows in third-party AI tools.
- **ChatGPT ads pilot** — Limited pilot for selected AdRoll and AdRoll ABM advertisers; announced August 2026.

## Achievements

- Announced US$70 million financing in April 2014, bringing funding at that time to US$89 million.
- Reported 15,000 customers in more than 100 countries in April 2014.
- Current homepage advertises adoption by 110,000+ brands worldwide.
- Unified RollWorks and AdRoll under the AdRoll platform brand in August 2025.

## Latest updates

- **2026-09** — Reported a 45% year-over-year decline in display prospecting CPMs for July 1-September 8, alongside a 29.1% decline in display retargeting CPMs; these are company-report figures, not universal market prices.
- **2026-08** — Announced a limited ChatGPT advertising pilot for selected customers.
- **2026-05** — Launched AdRoll MCP Server in open beta; separately announced Jay Webster as CTO.
- **2026-04** — Announced MCP-based programmatic deal troubleshooting with PubMatic.
- **2026-01** — NextRoll appointed Vibhor Kapoor CEO.

## Links

- Website: https://www.adroll.com/
- LinkedIn: https://www.linkedin.com/showcase/adroll
- Twitter/X: https://twitter.com/AdRoll
- GitHub: https://github.com/adroll
- YouTube: https://www.youtube.com/user/AdRollDotCom
- Instagram: https://www.instagram.com/adroll
- Facebook: https://www.facebook.com/adroll

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Profile page: https://yespress.io/adroll
Published by YesPress — https://yespress.io
Last updated: 2026-10-23