# Adriana C. Vazquez Ortiz

> Adriana C. Vazquez Ortiz is a Mexican product designer and the co-founder and co-CEO of Lilu, Inc., based in New York. An MIT graduate in mathematics with computer science and a Penn graduate in integrated product design, she previously worked at Morgan Stanley, BMW and Farmivore. Her path into company building combines software, robotics, customer research and physical product development.

- **Role:** Co-founder & Co-CEO at Lilu, Inc.
- **Organizations:** Lilu, Inc., Morgan Stanley, BMW Car IT, Farmivore
- **Nationality:** Mexican
- **Education:** BS in Mathematics with Computer Science; concentration in German, Massachusetts Institute of Technology, Master in Integrated Product Design, University of Pennsylvania
- **Known for:** Member of the four-person Lilu team awarded Penn’s $50,000 iDesign Prize in 2016., 2020 AnitaB.org PitcHER recognition, reported by HAX., Tory Burch fellow.

## Career timeline

- **2006** — Attended Penn’s Summer Academy in Applied Science and Technology, studying robotics.
- **2009** — Summer researcher at BMW Car IT in Munich.
- **2011–2014** — Technology Associate, Corporate Treasury, Morgan Stanley, New York.
- **2015** — Product and Customer Experience Designer at Farmivore.
- **2016** — Worked on Cobi through Penn I-Corps; Lilu team won the $50,000 iDesign Prize; Lilu became a company.
- **2017** — Lilu participated in NSF National I-Corps and received HAX investment.
- **2020** — Named among the AnitaB.org PitcHER winners by HAX.

## Achievements

- Member of the four-person Lilu team awarded Penn’s $50,000 iDesign Prize in 2016.
- 2020 AnitaB.org PitcHER recognition, reported by HAX.
- Tory Burch fellow.
- Represented Lilu at SXSW and TechCrunch Battlefield.

## Latest updates

- **2025-02** — Her LinkedIn profile records an AI Agents Fundamentals credential from Hugging Face.
- **2024-05** — Featured alongside co-founder Sujay Suresh Kumar in Project W’s retrospective on Lilu’s eight-year journey.
- **2023-12** — LinkedIn records LBAN/Latino Business Action Network alumni certification.

## Links

- Website: https://www.adrianacatalina.com/
- LinkedIn: https://www.linkedin.com/in/adrianacatalina
- Twitter/X: https://twitter.com/adsvaz
- GitHub: https://github.com/adrivazo
- Instagram: https://www.instagram.com/adrivazo/

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Profile page: https://yespress.io/adriana-vazquez-ortiz
Published by YesPress — https://yespress.io
Last updated: 2026-10-20