# Adrian Fuoco

> Adrian Fuoco is the chief marketing officer of Pizza Pizza Limited, where he oversees brand strategy, omnichannel marketing, communications, food innovation and menu strategy across Pizza Pizza, Pizza 73 and PZA Pizzeria. His career spans Canadian Tire, Boston Pizza and Pizza Pizza, and his recent work pairs playful cultural ideas with clear commercial tests - from Fixed-Rate Pizza to a 5,000-pound pizza box suspended above Toronto.

- **Role:** Chief Marketing Officer at Pizza Pizza Limited
- **Organizations:** Pizza Pizza Limited, Pizza 73, PZA Pizzeria, Boston Pizza, Canadian Tire, Canadian Tire Jumpstart Charities
- **Education:** Western University, Chief Marketing Officer program, Northwestern University - Kellogg School of Management
- **Known for:** Helped launch Canadian Tire Jumpstart and later worked on the Canada's Store campaign., Helped refocus Boston Pizza's marketing on pizza, family dining and sports., Led marketing under Pizza Pizza's Everyone Deserves Pizza platform, launched in 2022.

## Career timeline

- **approximately 2002-2014** — Spent 12 years at Canadian Tire, where his work included category marketing plans, the launch of the Jumpstart brand and the Canada's Store campaign.
- **approximately 2014-2019** — Spent five years at Boston Pizza, helping refocus the brand on pizza, family dining and sports; served as director of marketing, media, communications and programs by 2016.
- **2019** — Became head of marketing for Pizza Pizza and Pizza 73 in Canada and PZA Pizzeria in Mexico.
- **2022** — Helped launch the Everyone Deserves Pizza brand platform and Fixed-Rate Pizza campaign.
- **2024** — Appeared as a CMO Forum advisory board member and speaker and participated in an Ipsos event on proving marketing's value to the C-suite.
- **2025** — As chief marketing officer, helped launch the XXL pizza campaign, built around a 5,000-pound pizza box suspended above Toronto.
- **2026** — Commented as chief marketing officer on the launch of Pizza Pizza's Volcano Dipper and its science-fair-themed campaign.

## Achievements

- Helped launch Canadian Tire Jumpstart and later worked on the Canada's Store campaign.
- Helped refocus Boston Pizza's marketing on pizza, family dining and sports.
- Led marketing under Pizza Pizza's Everyone Deserves Pizza platform, launched in 2022.
- Fixed-Rate Pizza exceeded $15 million in sales, generated more than 91 million earned impressions and won Gold ROI Strategy and Gold Game Changer at the 2023 Strategy Awards.
- Pizza Pizza was named a Strategy Brand of the Year in 2023 and received three Canadian Marketing Association Gold awards that year.
- Growflation delivered more than $1.5 million in sales and over 20,000 orders from digital efforts.
- Bipartisan Wings lifted wing sales 40% by week five and won Silver Creative Catalyst at the 2025 Strategy Awards.
- Served on the CMO Forum advisory board and as an Agency of the Year juror.

## Latest updates

- **2026-03** — Pizza Pizza launched the Volcano Dipper with a science-fair-themed campaign; Fuoco described playfulness as central to the brand's personality.
- **2025-07** — Fuoco shared the return of Pizza Pizza's Reverse Tariff promotion for Canada Day.
- **2025-05** — Fuoco discussed the consumer testing and execution behind the XXL pizza and its giant suspended-box campaign.
- **2025-02** — Fuoco praised the speed and creative execution behind a tariff-themed Reverse Tariff campaign timed to the Four Nations final.
- **2024-12** — Fuoco celebrated a CMA Gold for Fixed-Rate Pizza and two Bronze awards for the Pizza Pre-Rolls campaign.

## Links

- Website: https://www.pizzapizza.ca
- LinkedIn: https://www.linkedin.com/in/adrian-fuoco-67a27017

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Profile page: https://yespress.io/adrian-fuoco
Published by YesPress — https://yespress.io
Last updated: 2026-08-24