# Adorama

> Adorama is a family-owned photo, video and electronics retailer that started as a single storefront in Manhattan in 1974 and turned into a full-stack business for people who make images for a living. It sells and buys gear, rents cinema and studio kits through Adorama Rental Co., prints and frames through Printique, supplies studios and institutions through Adorama Business Solutions, and teaches the whole thing for free through its 42West learning center and AdoramaTV. It is the closest thing the US camera trade has to a second capital after B&H.

- **Founded:** 1974
- **Headquarters:** New York, United States
- **Founders:** Mendel Mendlowits (Founder)
- **Team size:** ~600 employees
- **Products:** Retail (camera, photo, video, audio, electronics), Adorama Rental Co. (ARC), Printique (formerly AdoramaPix), Adorama Business Solutions (ABS), Used Gear & Trade-In
- **Notable:** Survived 50+ years as an independent camera retailer while big-box chains exited the category., Built one of the two dominant professional camera retail brands in the United States., Launched e-commerce at adorama.com in 1998, early for the category.

## Products & services

- **Retail (camera, photo, video, audio, electronics)** — New and used cameras, lenses, lighting, drones, pro audio, computers, gaming and optics sold online at adorama.com and at the 42 West 18th Street store in New York.
- **Adorama Rental Co. (ARC)** — Professional rental of still and motion cameras, lenses, lighting and grip equipment for cinematographers, videographers and photographers, with nationwide delivery.
- **Printique (formerly AdoramaPix)** — Photo printing, framing, photo books and personalized products, run from a Brooklyn production facility. Rebranded from AdoramaPix to Printique in 2019.
- **Adorama Business Solutions (ABS)** — B2B procurement, consultation and technical services for studios, broadcasters, government and educational institutions.
- **Used Gear & Trade-In** — Buying, selling and trade-in of pre-owned photography and video equipment.
- **42West & AdoramaTV** — Free learning center blog and video channel with tutorials, reviews and interviews for photographers and filmmakers.

## Achievements

- Survived 50+ years as an independent camera retailer while big-box chains exited the category.
- Built one of the two dominant professional camera retail brands in the United States.
- Launched e-commerce at adorama.com in 1998, early for the category.
- Grew Adorama Rental Co. into a major professional rental source for film and photo production since 1988.
- Operates Printique, a well-regarded professional photo lab, from a 20,000+ sq ft Brooklyn facility.
- Runs 42West and AdoramaTV as a large free educational resource for photographers.

## Latest updates

- **2025-11** — Ran Cyber Monday and holiday deals across cameras, lenses, audio and electronics.
- **2019-10** — Rebranded photo lab AdoramaPix as Printique, a design-forward printing and framing brand.
- **2017-01** — Launched Adorama Business Solutions for B2B and institutional customers; expanded Adorama Rental Co. into Brooklyn.

## Links

- Website: https://adorama.com
- LinkedIn: https://www.linkedin.com/company/adorama
- Twitter/X: https://twitter.com/adorama
- YouTube: https://www.youtube.com/user/adorama
- Instagram: https://www.instagram.com/adorama
- Facebook: https://facebook.com/Adorama
- TikTok: https://www.tiktok.com/@adorama

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Profile page: https://yespress.io/adorama
Published by YesPress — https://yespress.io
Last updated: 2026-08-20