# Adometry

> Adometry was an enterprise marketing measurement company that grew from Click Forensics, a click fraud auditor, after the latter bought an ad verification company called Adometry in 2011 and took its name. Its software combined ad verification, cross-channel data-driven attribution and marketing mix analysis to help advertisers decide which media earned their budgets. Google acquired the company in May 2014 and later rebuilt its technology as Attribution 360.

- **Founded:** 2006
- **Headquarters:** Austin, United States (before acquisition)
- **Founders:** Tom Cuthbert (Click Forensics co-founder and former CEO), Chuck Wall (Click Forensics co-founder), Jason Smith (Click Forensics co-founder), Tom Charvet (Click Forensics co-founder), John Dietz (Original Adometry co-founder and vice president of products)
- **Products:** Click Forensics, Adometry ad verification, Adometry Attribute, Marketing Performance Management Suite, Google Attribution 360
- **Notable:** Forrester placed Adometry among leaders in its 2012 interactive attribution vendor evaluation., In 2013 Adometry said it analyzed tens of billions of advertising impressions and transactions per month., Google acquired Adometry in May 2014; financial terms were not disclosed.

## Products & services

- **Click Forensics** — Paid-click traffic auditing and click fraud analysis for advertisers and ad networks.
- **Adometry ad verification** — Checked display ad placement and viewability, including whether ads appeared below the fold or off screen.
- **Adometry Attribute** — SaaS platform for cross-channel, data-driven attribution and campaign optimization across digital and offline marketing data.
- **Marketing Performance Management Suite** — Combined data-driven attribution, marketing mix modeling and optimization recommendations.
- **Google Attribution 360** — Google's rebuilt successor to Adometry within its Analytics 360 suite.

## Achievements

- Forrester placed Adometry among leaders in its 2012 interactive attribution vendor evaluation.
- In 2013 Adometry said it analyzed tens of billions of advertising impressions and transactions per month.
- Google acquired Adometry in May 2014; financial terms were not disclosed.
- Google introduced Attribution 360 as the rebuilt successor to Adometry in 2016.

## Latest updates

- **2014-05** — Google acquired Adometry and said existing customers would continue to be served.
- **2016-03** — Google introduced Attribution 360, formerly Adometry, as part of the Analytics 360 suite and said it had been rebuilt from the ground up.

## Links

- Website: http://www.adometry.com
- LinkedIn: https://www.linkedin.com/company/adometry

---

Profile page: https://yespress.io/adometry
Published by YesPress — https://yespress.io
Last updated: 2026-09-28