# Adolfo Corujo

> Adolfo Corujo is a Miami-based LLYC partner and executive who has helped the communications consultancy move from a distinct digital practice toward an integrated model spanning influence, advertising, paid media, data and artificial intelligence. He joined LLYC in 2008 to build its digital communications operation, later led Europe, talent and innovation, and strategy, joined the board in 2021, and went on to lead Marketing Solutions. LLYC now lists him as Partner and Managing Director Strategy & AI. He is also the author of Comusicación, host of the AI podcast Esto es lo que AI, and an amateur guitarist whose writing often uses music to explain communication.

- **Role:** Partner and Managing Director Strategy & AI at LLYC
- **Organizations:** LLYC, LLYC SA Board of Directors, Esto es lo que AI
- **Education:** Degree in Advertising and Public Relations, Universidad Complutense de Madrid, MBA, ESADE Business School, The Global Chief Communications Officer executive program, ESADE
- **Known for:** Built LLYC's Digital Communications practice from 2008 and expanded it across the firm's international operations., Helped integrate digital influence, paid media, advertising creative, deep learning, technology and data into one global business proposition., Joined the Board of Directors of LLYC SA in 2021.

## Career timeline

- **2008** — Joined LLYC to create and develop its Digital Communications practice.
- **2008-2012** — Led LLYC's Digital Communications practice and expanded it across the firm's operations.
- **2013-2015** — Served as Partner and Managing Director for LLYC's Europe region, including leadership of Spain and Portugal.
- **2016-2018** — Served as Partner and Chief Talent & Innovation Officer.
- **2018-2019** — LLYC established a dedicated artificial-intelligence/deep-learning capability focused on pattern detection and natural-language processing.
- **2019-2020** — Served as Partner and Chief Strategy Officer.
- **2021** — Became a member of the Board of Directors of LLYC SA and began working from the United States.
- **2021** — Launched and began hosting the podcast Esto es lo que AI with Luis Martín Pérez and an AI character called ELAI.
- **2022** — Led LLYC's Deep Digital Business, integrating AI, influence, digital transformation and inbound marketing capabilities.
- **2024-2026** — Led Global Marketing Solutions, combining creative, paid media, influence, technology and data services; oversaw integrations including Dattis and Zeus-related capabilities.
- **2026** — LLYC lists him as Partner and Managing Director Strategy & AI in its Miami leadership team.

## Achievements

- Built LLYC's Digital Communications practice from 2008 and expanded it across the firm's international operations.
- Helped integrate digital influence, paid media, advertising creative, deep learning, technology and data into one global business proposition.
- Joined the Board of Directors of LLYC SA in 2021.
- Authored Comusicación: Lecciones de Comunicación de 18 genios de la música.
- Created and hosts the long-running AI podcast Esto es lo que AI, which reached five seasons and 41 episodes by May 2026.
- Led a Marketing Solutions organization reported in 2026 as approximately 500 professionals, about half of LLYC's workforce.
- Helped develop LLYC's early AI and deep-learning practice before generative AI became mainstream in marketing.

## Latest updates

- **2026-05** — Marked the fifth anniversary of Esto es lo que AI; reporting described 41 episodes across five seasons.
- **2026-02** — Explained LLYC's 'dual marketing' thesis and said the firm was running roughly 30 to 35 LLM-positioning projects across its markets.
- **2026-02** — LLYC appointed Ibo Sanz Global COO of Marketing Solutions as the business moved into its next operating phase.
- **2025-2026** — LLYC's current Miami page identifies Corujo as Partner and Managing Director Strategy & AI.
- **2025-02** — Promoted an episode examining generative AI video with researcher Marcelo Bertalmío and the podcast's regular panel.

## Links

- Website: https://www.adolfocorujo.com
- LinkedIn: https://www.linkedin.com/in/adolfocorujo
- Twitter/X: https://twitter.com/adolfocorujo
- YouTube: https://www.youtube.com/watch?v=-f-_qJIoLTU

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Profile page: https://yespress.io/adolfo-corujo
Published by YesPress — https://yespress.io
Last updated: 2026-09-22