# Aditude

> Aditude develops publisher advertising infrastructure and supplies ad operations support. Its Cloud Wrapper, managed Prebid Server, analytics, reporting, app and video tools help web and app publishers manage auctions and improve monetization while retaining control of their demand relationships.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Jared Siegal (Founder and CEO)
- **Products:** Cloud Wrapper, Prebid Server, Insights, Exec, AWP
- **Notable:** Raised a $15 million Series A in August 2023 after founder funding., Acquired CPMStar on March 12, 2024 and Hashtag Labs on September 4, 2024., Inc. lists Aditude at No. 547 in its 2026 Inc. 5000, following No. 251 in 2025 and No. 201 in 2024.

## Products & services

- **Cloud Wrapper** — Header bidding infrastructure and a no-code UI for demand partner configuration, timeouts, floor pricing, testing, and deployment.
- **Prebid Server** — Managed server-side auction infrastructure for web and app publishers; the company reported launching its in-app offering in 2025.
- **Insights** — Real-time ad-performance analytics, alerts, and AI-assisted analysis; reported launched in February 2024.
- **Exec** — Consolidated executive revenue reporting across ad servers and demand partners.
- **AWP** — Agentic wrapper built on Cloud Wrapper; monitors performance, recommends changes, and executes changes after publisher approval. Public explanatory articles dated July 23, 2026.
- **Serve** — Ad-serving product formerly known as Tude Server, used in the Medal.tv case study.
- **App monetization** — Cloud Wrapper integration for desktop applications and native iOS/Android SDKs backed by managed Prebid Server.
- **Video monetization** — Instream and outstream video monetization, available alongside display or standalone.
- **Dynamic Flooring** — Automated floor-price controls segmented by device, geography, ad unit, and inventory.
- **Ad operations support** — Hands-on publisher onboarding, SSP optimization, audits, troubleshooting, and direct campaign support.
- **CPMStar** — Gaming-focused advertising platform and SSP acquired in March 2024, adding direct advertiser relationships.

## Achievements

- Raised a $15 million Series A in August 2023 after founder funding.
- Acquired CPMStar on March 12, 2024 and Hashtag Labs on September 4, 2024.
- Inc. lists Aditude at No. 547 in its 2026 Inc. 5000, following No. 251 in 2025 and No. 201 in 2024.
- Insticator case study reports viewability improving from 45% to over 70%.
- Patch case study reports programmatic revenue growing 46.2% between January 2025 and July 2026.

## Latest updates

- **2026-07** — Published AWP explanations describing publisher-approved AI optimization and plain-language performance querying.
- **2026-07** — Patch case study includes outcomes through July 2026, including a 46.2% programmatic revenue increase versus January 2025.
- **2026-08** — Public recruiting includes infrastructure and backend engineering roles spanning Cloud Wrapper, AWP, Insights, Prebid Server, and CPMStar.

## Links

- Website: https://www.aditude.com/
- LinkedIn: https://www.linkedin.com/company/aditude-inc/
- Twitter/X: https://twitter.com/aditudedigital
- GitHub: https://github.com/aditudeinc

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Profile page: https://yespress.io/aditude
Published by YesPress — https://yespress.io
Last updated: 2026-10-04