# Adi Tatarko

> Adi Tatarko is the Israeli-American co-founder and executive chair of Houzz. She and her husband, Alon Cohen, launched the home renovation and design platform in 2009 after struggling with their own Palo Alto remodel. A former financial adviser, Tatarko led Houzz as CEO before becoming executive chair in January 2024; the business expanded from a local community into an international platform and professional software provider.

- **Role:** Co-founder and Executive Chair at Houzz
- **Organizations:** Houzz
- **From:** Tel Aviv, Israel
- **Nationality:** Israeli-American
- **Education:** Bachelor's degree (Forbes lists Bachelor of Arts/Science), Hebrew University of Jerusalem
- **Known for:** Co-founded Houzz in 2009 and led its development from a local community to a global platform., Led Houzz as CEO before its January 2024 leadership transition., Recognized as a 2019 Great Immigrant by Carnegie Corporation of New York.

## Career timeline

- **Before 1998** — Founded a small technology services business in Israel with Alon Cohen.
- **1998** — Married Alon Cohen; the couple subsequently moved to the United States.
- **2001** — Moved from New York to Silicon Valley; pursued a career in finance.
- **2006** — Bought the Palo Alto fixer-upper whose renovation difficulties inspired Houzz.
- **2009** — Co-founded Houzz with Cohen as a home renovation and design community.
- **2010** — Both founders left their day jobs to build Houzz full time.
- **2011** — Houzz partnered with Sequoia Capital; Alfred Lin became a key investor connection.
- **2019** — Recognized in Carnegie Corporation of New York’s Great Immigrants initiative.
- **2020** — Houzz launched Houzz Pro on April 7, extending into professional business management software.
- **2024** — Became executive chair effective January 1; Cohen succeeded her as CEO.

## Achievements

- Co-founded Houzz in 2009 and led its development from a local community to a global platform.
- Led Houzz as CEO before its January 2024 leadership transition.
- Recognized as a 2019 Great Immigrant by Carnegie Corporation of New York.
- Included on Forbes’s 2024 America’s Self-Made Women list.
- During her CEO tenure, Houzz launched Houzz Pro in April 2020.

## Latest updates

- **2024-01** — Transitioned from CEO to executive chair of Houzz; Alon Cohen became CEO.
- **2025-12** — Appeared on Boardroom Club’s Builders Series to discuss bootstrapping, remaining private, community feedback and Houzz Pro.
- **2026-10** — Houzz’s current press page continues to list Tatarko as executive chair. This is a role verification, not a newly announced appointment.

## Links

- Website: https://www.houzz.com/
- LinkedIn: https://www.linkedin.com/in/adi-tatarko-38296823

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Profile page: https://yespress.io/adi-tatarko
Published by YesPress — https://yespress.io
Last updated: 2026-10-15