# Adam Morgan

> Adam Morgan is VP of Brand at Twilio, where he led the company's 'Be a Builder' brand refresh in 2024 - repositioning Twilio from a developer platform to a movement for all builders. With 29 years in creativity, strategy, and storytelling, he previously served as Executive Creative Director at Adobe for 8.5 years and Senior Director of Brand + Creative at Splunk/Cisco. He is the author of 'Sorry Spock, Emotions Drive Business' (Morgan James Publishing), host of the Real Creative Leadership podcast, and was named to AdWeek's Creative 100 in 2020. He holds a Master's in Marketing Strategy from Northwestern University and lives in Lehi, Utah.

- **Role:** VP of Brand at Twilio
- **Organizations:** Twilio, Adobe, Splunk, Cisco
- **Nationality:** American
- **Education:** Master's in Marketing Strategy, Northwestern University
- **Known for:** AdWeek Creative 100 (2020) - one of the top 100 inspiring creative minds in marketing, media, and culture globally, Utah Ad Professional of the Year (2014), Utah Business Magazine 40 Under 40 (2013)

## Career timeline

- **Early career** — Executive Creative Director and Creative Director at multiple international advertising agencies
- **2013** — Named to Utah Business Magazine '40 Under 40'
- **2014** — Named Utah Ad Professional of the Year
- **~2015-2023** — Executive Creative Director at Adobe (approx. 8.5 years)
- **2020** — Named to AdWeek Creative 100 - one of the top 100 inspiring creative minds globally
- **~2022** — Published 'Sorry Spock, Emotions Drive Business' (Morgan James Publishing)
- **~2023** — Senior Director of Brand + Creative at Splunk/Cisco
- **2024** — Joined Twilio as VP of Brand; led the 'Be a Builder' brand refresh campaign in approx. 3 months
- **2024** — Appeared on Twilio's 'Builders Wanted' podcast with CMO Chris Koehler discussing the rebrand

## Achievements

- AdWeek Creative 100 (2020) - one of the top 100 inspiring creative minds in marketing, media, and culture globally
- Utah Ad Professional of the Year (2014)
- Utah Business Magazine 40 Under 40 (2013)
- Author of 'Sorry Spock, Emotions Drive Business' (Morgan James Publishing)
- Led Twilio's 'Be a Builder' brand refresh - completed in approximately 3 months
- 8.5 years as Executive Creative Director at Adobe
- Developed the 'Five-Level Creative Leadership Maturity Model' framework
- Host of the 'Real Creative Leadership' podcast featuring interviews with leaders from Delta Air Lines, PayPal, Oracle, and Spotify

## Latest updates

- **2024-01** — Led Twilio's 'Be a Builder' brand refresh, repositioning the company from a developer platform to a movement for all builders
- **2024-01** — Featured on Twilio's 'Builders Wanted' podcast with CMO Chris Koehler discussing the rebrand strategy
- **2024-01** — Joined Twilio as VP of Brand, overseeing brand strategy, content creation, creative, design systems, and Twilio.com

## Links

- Website: https://adamwmorgan.com
- LinkedIn: http://www.linkedin.com/in/admo3
- Twitter/X: https://twitter.com/twilio
- YouTube: https://www.youtube.com/c/realcreativeleadership
- Facebook: https://www.facebook.com/TeamTwilio

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Profile page: https://yespress.io/adam-morgan
Published by YesPress — https://yespress.io
Last updated: 2026-06-01