# Adam Lynch

> Adam Lynch is the San Francisco-based cofounder and chief operating officer of Marine Layer. He joined in 2010 alongside longtime friend Mike Natenshon as the first store opened, and has helped the company grow from a T-shirt line into a lifestyle apparel brand. His work spans retail, real estate, finance, logistics, infrastructure and inventory.

- **Role:** Cofounder and Chief Operating Officer at Marine Layer
- **Organizations:** Marine Layer
- **Education:** University of California, Berkeley
- **Known for:** Helped guide Marine Layer from a men’s T-shirt line into a lifestyle brand for men and women., Helped expand Marine Layer’s physical retail network from its first San Francisco store to a national footprint., Oversaw operational areas including retail, real estate, finance, logistics, infrastructure and inventory.

## Career timeline

- **Before 2010** — Worked as a consultant before joining Marine Layer.
- **2010** — Joined Marine Layer as the San Francisco store opened.
- **2016** — Sought a fulfillment partner to replenish 26 stores; Marine Layer began working with Mochila.
- **2020** — Speaker biography described responsibility for a 40-store retail fleet, real estate, merchandising and planning, and finance.
- **2021** — Marine Layer deployed NewStore across its 46 U.S. stores.
- **2025** — Marine Layer operated about 55 stores and launched customization pop-ups in San Francisco and New York.
- **2026** — Appeared with Mike Natenshon on WWD Voices for Retail Rx in February.

## Achievements

- Helped guide Marine Layer from a men’s T-shirt line into a lifestyle brand for men and women.
- Helped expand Marine Layer’s physical retail network from its first San Francisco store to a national footprint.
- Oversaw operational areas including retail, real estate, finance, logistics, infrastructure and inventory.

## Latest updates

- **2026-07** — An ASI feature identified Lynch as Marine Layer’s COO and cofounder, alongside his high-school friend Mike Natenshon.
- **2026-02** — Lynch and Natenshon appeared on WWD Voices for Retail Rx to discuss stores, materials, product development and the brand’s next steps.
- **2025-12** — Discussed his long working relationship with Natenshon as Marine Layer’s customization shops prompted plans for broader rollout.

## Links

- Website: https://www.marinelayer.com/
- LinkedIn: https://www.linkedin.com/in/adam-lynch-7746624/

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Profile page: https://yespress.io/adam-lynch
Published by YesPress — https://yespress.io
Last updated: 2026-10-23