# Adam Justis

> Adam Justis is VP of Solution Marketing & Evangelism at Adobe, where he leads go-to-market strategy for Adobe Experience Cloud. With 20+ years spanning digital advertising at Microsoft, web analytics at Omniture, and more than a decade at Adobe, he sits at the intersection of AI, personalization, and customer experience. He is a speaker at Adobe Summit, an instructor at UC Irvine's Digital Marketing Certification Program, and a prolific author on Adobe's business blog. Based in Sandy, Utah, he is one of the faces Adobe puts in front of enterprise marketers to explain what modern customer experience looks like.

- **Role:** VP, Solution Marketing & Evangelism at Adobe
- **Organizations:** Adobe, Omniture, Microsoft, Euro RSCG
- **Nationality:** American
- **Education:** Bachelor of Fine Arts (BFA), Brigham Young University, Master of Business Administration (MBA), Cornell University, S.C. Johnson Graduate School of Management
- **Known for:** VP, Solution Marketing & Evangelism at Adobe - one of the world's largest software companies with $23.7B annual revenue, Recurring speaker at Adobe Summit, Adobe's flagship enterprise conference with tens of thousands of attendees, Instructor at UC Irvine's Division of Continuing Education for Digital Marketing Certification Program

## Career timeline

- **1990-1995** — BFA at Brigham Young University
- **Early career** — Group Account Director and Interactive Strategist at Euro RSCG, running online campaigns for Fortune 500 clients
- **2005-2008** — Manager, Lead Product Marketing at Microsoft Digital Advertising Solutions; drove product marketing for Windows Live and online video advertising
- **2008-2010** — Senior Manager, Product Marketing at Omniture (acquired by Adobe in 2009); focused on web analytics and online marketing
- **2010+** — Joined Adobe post-Omniture acquisition; progressed through Group Manager, Director, Senior Director roles in product marketing for Adobe Experience Cloud
- **2015-2016** — Promoted to VP, Solution Marketing & Evangelism at Adobe
- **2017** — Featured in CMS Connected interview on Adobe Marketing Cloud strategy
- **2018** — Named instructor for UC Irvine's Digital Marketing Certification Program
- **2019** — Presented at Adobe Imagine 2019 on AI-enabled personalization
- **2025** — Delivered 'Top Customer Experience Trends' session at Adobe Summit 2025
- **2026** — Scheduled to present '2026 Trends in AI and Customer Experience' at Adobe Summit 2026 (Session S815)

## Achievements

- VP, Solution Marketing & Evangelism at Adobe - one of the world's largest software companies with $23.7B annual revenue
- Recurring speaker at Adobe Summit, Adobe's flagship enterprise conference with tens of thousands of attendees
- Instructor at UC Irvine's Division of Continuing Education for Digital Marketing Certification Program
- Led go-to-market strategy for Adobe Experience Cloud, the industry-leading enterprise marketing platform
- Early product marketing leader at Omniture before and through its acquisition by Adobe
- MBA from Cornell University's S.C. Johnson Graduate School of Management
- Involved in Forrester enterprise marketing software suite research analysis and industry recognition
- Speaker at multiple industry events including Adobe AI Forum Atlanta (500+ participants)

## Latest updates

- **2026-03** — Scheduled to present 'AI and CX Trends for 2026' (Session S815) at Adobe Summit 2026
- **2025-03** — Delivered 'Top Customer Experience Trends' session at Adobe Summit 2025
- **2024** — Continued authoring thought leadership articles on AI in marketing and personalization for Adobe's business blog

## Links

- LinkedIn: https://www.linkedin.com/in/adamjustis/
- Twitter/X: https://twitter.com/adamjustis
- Instagram: https://www.instagram.com/justisjustice/
- Facebook: https://www.facebook.com/adam.justis.7/

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Profile page: https://yespress.io/adam-justis
Published by YesPress — https://yespress.io
Last updated: 2026-06-01