# Adam Helfgott

> Adam Helfgott is a New York technology entrepreneur, co-founder and former CEO of Madhive, and co-founder and CTO of Precise.ai. His career spans eCamp, Lookbooks, streaming television advertising, cryptography and data infrastructure, with recurring work on transparency and value attribution.

- **Role:** Co-founder & Chief Technology Officer at Precise.ai
- **Organizations:** Madhive, Precise.ai, Valence Labs, eCamp Messaging Services, Lookbooks, AdLedger, Ledger Alliance, AliceNet, Blockdaemon
- **Education:** BA, Information Science, University at Albany, State University of New York
- **Known for:** Co-founded Madhive, which announced a $300 million investment from Goldman Sachs Asset Management in June 2023., Built and sold eCamp and Lookbooks., Helped establish AdLedger’s industry collaboration on transparency and technical standards.

## Career timeline

- **1998** — Started eCamp in a dorm room; served as founder and CTO.
- **2006** — eCamp was acquired, according to his public founder profile.
- **—** — Built and sold Lookbooks.
- **2016** — Co-founded Madhive and became CEO.
- **2017** — Participated in the launch of the AdLedger Consortium with industry partners.
- **2021** — Founded Valence Labs, an R&D venture focused on cryptography and data infrastructure.
- **2023** — Moved from Madhive CEO to strategic advisor and chairman in connection with the announced Goldman Sachs investment; Spencer Potts succeeded him as CEO.
- **2024** — Co-founded Precise.ai with Jesse Redniss, combining Qonsent with technology from Valence Labs.
- **2026** — Precise.ai announced a $7 million seed round and its focus on the economics of automated advertising decisions; its current team lists Helfgott as co-founder and CTO.

## Achievements

- Co-founded Madhive, which announced a $300 million investment from Goldman Sachs Asset Management in June 2023.
- Built and sold eCamp and Lookbooks.
- Helped establish AdLedger’s industry collaboration on transparency and technical standards.
- Co-founded Precise.ai and developed technology connecting data provenance with contribution analysis.

## Latest updates

- **2026-06** — Precise.ai announced a $7 million seed round, with six pilots underway at the time of reporting.
- **2024-06** — Precise.ai launched through the combination of Qonsent and technology developed by Valence Labs.
- **2023-06** — Madhive announced a $300 million Goldman Sachs investment and Helfgott’s transition from CEO to chairman and strategic advisor.

## Links

- LinkedIn: https://www.linkedin.com/in/adamhelfgott
- Twitter/X: https://x.com/adamhelfgott

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Profile page: https://yespress.io/adam-helfgott
Published by YesPress — https://yespress.io
Last updated: 2026-10-26