# The Trade Desk and Criteo

> A practical comparison of The Trade Desk and Criteo through the incentives built into their businesses. The Trade Desk is an independent demand-side platform whose principal revenue model is a platform fee tied to client spend, while Criteo grew from dynamic retargeting into a two-sided commerce-media platform spanning performance advertising and retailer monetization. The result is not a universal winner but a clearer buying decision: use The Trade Desk when independent, omnichannel media buying and control are central; test Criteo when retailer data, product-level signals, closed-loop commerce measurement or dynamic retargeting matter most.

## Achievements

- The Trade Desk reported customer retention above 95% for the twelfth consecutive year in 2025.
- The Trade Desk reported $13.4 billion in 2025 gross spend and $2.90 billion in revenue.
- Criteo reported approximately 16,800 clients at the end of 2025 and an average client retention rate of about 90% in each of the prior three years.
- Criteo said its 2025 commerce data exposed the platform to approximately $1 trillion in online sales and mapped more than 5 billion SKUs.

## Latest updates

- **2026-08** — The Trade Desk reported second-quarter 2026 results and continued positioning its platform around transparent, data-driven media buying on the open internet.
- **2026-02** — The Trade Desk reported 2025 gross spend of $13.4 billion, revenue of $2.90 billion and customer retention above 95%.
- **2026-02** — Criteo reported 2025 media spend above $4.3 billion, with Retail Media growth partly offset by flat Performance Media contribution ex-TAC.

## Links

- Website: https://www.thetradedesk.com/
- LinkedIn: https://www.linkedin.com/company/the-trade-desk/
- Twitter/X: https://x.com/TheTradeDesk
- YouTube: https://www.youtube.com/@TheTradeDesk
- Instagram: https://www.instagram.com/thetradedesk/
- Facebook: https://www.facebook.com/TheTradeDesk/

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Published by YesPress — https://yespress.io
Last updated: 2026-08-24