# Ad Hoc

> Ad Hoc is a U.S. digital services consultancy founded in 2014 by HealthCare.gov rescue-team members Greg Gershman and Paul Smith. It designs, builds, and operates government websites, applications, cloud infrastructure, and data services, with work for Veterans Affairs, CMS, and other public agencies.

- **Founded:** 2014
- **Headquarters:** McLean, United States
- **Founders:** Greg Gershman (Co-founder, CEO, and Board Chair), Paul Smith (Co-founder, Chief Technologist, and Board member)
- **Products:** Digital experiences, Systems transformation, Data interoperability, AI and agentic automation, Medicare Plan Finder delivery
- **Notable:** Helped CMS modernize Medicare Plan Finder; its April 2020 account reported more than 2.6 million enrollments and about 40% growth versus the legacy tool in the prior year., Its VA case study reports a 95% reduction in login help requests and page-load improvement from 5 seconds to 2.8 seconds., Acquired Cascades Technologies in 2022.

## Products & services

- **Digital experiences** — User research, service design, accessible web and mobile development, plain-language content, and ongoing product delivery.
- **Systems transformation** — Modernization of delivery practices, cloud infrastructure, and agency platforms, including DevOps and automated deployments.
- **Data interoperability** — APIs, data standards, governance, and infrastructure connecting siloed government systems.
- **AI and agentic automation** — AI-enabled workflows and supporting infrastructure, security, and observability for public-sector delivery.
- **Medicare Plan Finder delivery** — Contracted modernization for CMS of plan comparison, estimated drug costs, enrollment, and assisted shopping; an agency service, not an Ad Hoc-owned insurance product.
- **VA.gov and VA Health and Benefits mobile app delivery** — Design and engineering contributions to VA-owned public digital services.
- **Activate Framework** — Open-source starter kit for documenting and reusing government software delivery practices in AI coding tools.

## Achievements

- Helped CMS modernize Medicare Plan Finder; its April 2020 account reported more than 2.6 million enrollments and about 40% growth versus the legacy tool in the prior year.
- Its VA case study reports a 95% reduction in login help requests and page-load improvement from 5 seconds to 2.8 seconds.
- Acquired Cascades Technologies in 2022.
- Co-founders named Mid-Atlantic finalists for EY Entrepreneur Of The Year in May 2023.
- Open-sourced Activate Framework in March 2026.

## Latest updates

- **2026-03** — Released Activate Framework as an open-source starter kit for AI-assisted delivery practices.
- **2026-09** — Published an account of using AI and human oversight to reduce duplicate records by 51% for an unnamed agency.
- **2026-10** — Announced the AI Coding Agent Skills Guidebook for government teams on October 20.

## Links

- Website: https://adhoc.team/
- LinkedIn: https://www.linkedin.com/company/ad-hoc-llc/
- Twitter/X: https://twitter.com/adhocteam
- GitHub: https://github.com/adhocteam
- YouTube: https://www.youtube.com/@adhoc3988
- Facebook: https://facebook.com/adhocteam.us

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Profile page: https://yespress.io/ad-hoc
Published by YesPress — https://yespress.io
Last updated: 2026-10-25