# Ad Age

> Ad Age is the trade newsroom and data desk that the advertising and marketing industry reads to keep track of itself. Founded in Chicago in 1930 and now headquartered in New York under Detroit's family-owned Crain Communications, it pairs daily reporting on brands, agencies and media with a subscription intelligence arm - Ad Age Datacenter - whose rankings of the biggest advertisers and agencies function as the industry's official scoreboard. Its A-List, Creativity Awards and 40 Under 40 programs decide who gets called the best; its newsletters, podcasts and conferences set the week's agenda across Madison Avenue and beyond.

- **Founded:** 1930
- **Headquarters:** New York, United States
- **Founders:** G.D. Crain Jr. (Founder, Crain Communications / Ad Age publisher), Sid Bernstein (Founding Editor)
- **Team size:** Part of Crain Communications (~870 employees company-wide)
- **Products:** Ad Age (news brand), Ad Age Datacenter, Ad Age All Access, Ad Age Studio 30, Ad Age A-List & Creativity Awards
- **Notable:** Published continuously since 1930, making it one of the longest-running trade publications in advertising., Named 'the largest publication in the ad trade field' by The New York Times., Created the 'Advertising Century' rankings in 1999, defining the canon of 20th-century advertising.

## Products & services

- **Ad Age (news brand)** — Daily journalism, print magazine, newsletters, video and podcasts covering advertising, marketing, media, agencies and brands.
- **Ad Age Datacenter** — Subscription market-intelligence arm; home of the Leading National Advertisers / Brand Report and the annual Agency Report rankings of the world's biggest marketers and agencies.
- **Ad Age All Access** — Premium subscription giving readers exclusive rankings, profiles, analysis and archives.
- **Ad Age Studio 30** — Branded-content and creative-services studio producing interactive reports and sponsored storytelling for marketers.
- **Ad Age A-List & Creativity Awards** — Annual awards naming the industry's top agencies, brands and creative work, including the Creativity 50.
- **Ad Age 40 Under 40** — Annual list recognizing young talent driving measurable business impact across advertising, marketing, media and tech.
- **Events & Conferences** — Ad Age Next, Small Agency Conference, Leading Women and the A-List gala convene the industry live.

## Achievements

- Published continuously since 1930, making it one of the longest-running trade publications in advertising.
- Named 'the largest publication in the ad trade field' by The New York Times.
- Created the 'Advertising Century' rankings in 1999, defining the canon of 20th-century advertising.
- Ad Age Datacenter's Leading National Advertisers and Agency Report are treated as industry-standard benchmarks.
- Runs the A-List, Creativity Awards and 40 Under 40, among the most-watched recognition programs in marketing.

## Latest updates

- **2024-01** — Jeanine Poggi named editor-in-chief, overseeing all newsroom output and new storytelling formats.
- **2025-01** — Published its annual Agency Report ranking the world's biggest agency companies through Datacenter.
- **2026-01** — Continued its 40 Under 40 and A-List awards cycles and expanded coverage of AI's impact on marketing.

## Links

- Website: https://adage.com
- LinkedIn: https://www.linkedin.com/company/ad-age
- Twitter/X: https://twitter.com/adage
- YouTube: https://www.youtube.com/user/AdAge
- Instagram: https://www.instagram.com/adage
- Facebook: https://www.facebook.com/AdAge

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Profile page: https://yespress.io/ad-age
Published by YesPress — https://yespress.io
Last updated: 2026-08-14