# Acxiom

> Acxiom is an enterprise data, identity, analytics, and marketing-technology services company that helps large brands reconcile fragmented customer records, enrich them with ethically sourced data, build audiences, and put that intelligence to work across advertising and customer experience systems. Founded in Conway, Arkansas, in 1969, it now serves as the connected data and identity foundation inside Omnicom, combining long-running data stewardship expertise with Real ID, audience products, cloud-native integrations, data collaboration, analytics, and consulting.

- **Founded:** 1969
- **Headquarters:** Conway, Arkansas, United States
- **Founders:** Charles D. Ward (Founder)
- **Team size:** Approximately 3,600-3,700 employees; LinkedIn lists 1,001-5,000 employees and displayed about 3,600 employee profiles in 2026.
- **Products:** Acxiom Real ID, Digital Recognition, Acxiom Data, Acxiom Audiences, Data Collaboration
- **Notable:** Built a company founded in 1969 into a global enterprise data and marketing-services provider., Acxiom Marketing Solutions was acquired by Interpublic for $2.3 billion in cash in 2018., Interpublic's 2018 transaction materials said the business served more than 2,000 clients, recognized 2.2 billion connected consumers, and managed more than 20 billion customer records at the time.

## Products & services

- **Acxiom Real ID** — An identity-resolution layer that connects customer records and digital signals across channels and technology platforms while keeping the brand's identity asset portable and governed.
- **Digital Recognition** — A Real ID-powered solution connecting online signals with offline identity assets; Acxiom reported higher visitor recognition, conversion gains, and lower acquisition costs in early client results.
- **Acxiom Data** — Ethically sourced consumer data and more than 10,000 attributes and in-market signals used for enrichment, insight, audience creation, and decision-making.
- **Acxiom Audiences** — Prebuilt and custom audience segments designed for activation across social, programmatic, connected TV, retail media, and other channels.
- **Data Collaboration** — Technology and services for privacy-conscious data sharing and clean-room collaboration between brands, publishers, retailers, and other partners.
- **Data and Analytics Services** — Data strategy, management, quality, analytics, modeling, measurement, and customer-intelligence work delivered as enterprise services.
- **Cloud and Martech Services** — Implementation, modernization, and managed services around Salesforce, Adobe, Snowflake, Databricks, Google, and other enterprise platforms.
- **AI Strategy and Advisory** — Consulting that connects AI programs to data readiness, customer experience, governance, and measurable operating outcomes.

## Achievements

- Built a company founded in 1969 into a global enterprise data and marketing-services provider.
- Acxiom Marketing Solutions was acquired by Interpublic for $2.3 billion in cash in 2018.
- Interpublic's 2018 transaction materials said the business served more than 2,000 clients, recognized 2.2 billion connected consumers, and managed more than 20 billion customer records at the time.
- Ranked No. 36 on Fortune's 2024 Best Large Workplaces in Technology list, its fifth appearance.
- Won a 2025 MarTech Breakthrough award for data clean room innovation.
- Named a leader in Snowflake's Modern Marketing Data Stack recognition in 2024 and 2026.
- Reported up to 50% higher visitor-recognition rates and 57% lower cost per conversion from the 2026 expansion of Digital Recognition.

## Latest updates

- **2026-07** — Expanded Digital Recognition, powered by Real ID, reporting up to 50% higher recognition, a 10% increase in website conversion rates, and 57% lower cost per conversion in early results.
- **2026-06** — Made Real ID available as a native identity and enrichment application in Databricks.
- **2026-06** — Was named a leader in Snowflake's Modern Marketing Data Stack for identity resolution and data clean-room capabilities.
- **2025-11** — Published its 2026 CX Trends Report after surveying 4,000 consumers and 600 business leaders in the United States and United Kingdom.
- **2025-11** — Became part of Omnicom when Omnicom completed its acquisition of Interpublic.
- **2025-06** — Expanded a Samba TV relationship into 40 additional markets for contextual and audience modeling.
- **2025-05** — Launched a dedicated Salesforce practice combining cloud implementation, data, identity, and AI-enabled services.

## Links

- Website: https://www.acxiom.com/
- LinkedIn: https://www.linkedin.com/company/acxiom
- Twitter/X: https://twitter.com/Acxiom
- YouTube: https://www.youtube.com/@AcxiomCorporation
- Facebook: https://www.facebook.com/acxiomUS/

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Profile page: https://yespress.io/acxiom
Published by YesPress — https://yespress.io
Last updated: 2026-08-13