# AcuityX

> AcuityX is an Abu Dhabi-based business consultancy that combines corporate services, executive search, advisory, and people-performance work for organisations across the GCC. Its pitch is practical rather than productised: clients work with former operators and functional leaders on problems ranging from market entry and leadership hiring to bank transformation, risk, customer experience, and workforce capability.

- **Founded:** 2024
- **Headquarters:** Abu Dhabi, United Arab Emirates
- **Founders:** Mathew Bates (Co-Founder and Partner)
- **Team size:** 11-50 employees on LinkedIn, supported by a wider associate network
- **Products:** Company Formation and Corporate Services, Executive Search, Advisory, People and Performance, Sport and Entertainment Practice
- **Notable:** Expanded from its original integrated offer into dedicated practices spanning financial services, people and performance, technology and transformation, healthcare, education, and sport and entertainment., Built a curated associate network of senior practitioners across strategy, transformation, finance, people, performance, technology and AI., Partnered with Corporate Research Forum on GCC sessions for senior people leaders, including a live AI-powered learning and analytics system demonstration.

## Products & services

- **Company Formation and Corporate Services** — UAE market-entry and setup support, including formation, licensing, visas and continuing corporate services tailored to a client's operating needs.
- **Executive Search** — C-suite and senior leadership search across sectors including financial services, government, education, technology, healthcare, sport and entertainment.
- **Advisory** — Practitioner-led work covering business strategy, organisational transformation, cost optimisation, customer experience, finance, risk, treasury, banking, markets, M&A, technology and AI.
- **People and Performance** — Human-capital strategy, workforce planning, total rewards, leadership assessment, executive coaching, training, capability development and wellbeing support.
- **Sport and Entertainment Practice** — Leadership hiring, specialist recruitment, workforce strategy and advisory for federations, rights holders, venues, hospitality and major events.
- **AI Fluency and Transformation Support** — Board and executive education, practical AI discovery programmes, digital transformation guidance and AI-enabled workforce analytics demonstrations.

## Achievements

- Expanded from its original integrated offer into dedicated practices spanning financial services, people and performance, technology and transformation, healthcare, education, and sport and entertainment.
- Built a curated associate network of senior practitioners across strategy, transformation, finance, people, performance, technology and AI.
- Partnered with Corporate Research Forum on GCC sessions for senior people leaders, including a live AI-powered learning and analytics system demonstration.
- A partner supported a 10,000-person volunteer programme across more than 30 venues for the Open Masters Games Abu Dhabi 2026.
- Mike Elgin, head of People and Performance, was appointed to the International Advisory Council of Fundação Dom Cabral.

## Latest updates

- **2025-10** — AcuityX added a Sport, Entertainment and Hospitality practice led by partner Chris D'Amelio.
- **2026-05** — Partners Mike Elgin and Ewan MacLeod demonstrated an AI-powered learning and workforce analytics system at a Corporate Research Forum GCC conference in Abu Dhabi.
- **2026-06** — The company expanded its operations and client-relations capacity and continued promoting its internship programme.
- **2026-07** — AcuityX convened members of its associate network, highlighting a flexible bench of senior specialists in strategy, transformation, finance, people, performance, technology and AI.
- **2026-08** — AcuityX positioned corporate services, executive search and advisory as one integrated offer delivered by former executives and functional leaders based in the UAE.

## Links

- Website: https://acuityx.ae/
- LinkedIn: https://www.linkedin.com/company/acuityx
- Instagram: https://www.instagram.com/acuityx

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Profile page: https://yespress.io/acuityx
Published by YesPress — https://yespress.io
Last updated: 2026-08-14