# ActiveProspect

> ActiveProspect is an Austin SaaS company that turns the sketchy world of internet leads into something you can defend in court. Its flagship product, TrustedForm, records independent proof that a consumer actually opted in - and its LeadConduit engine filters and routes those leads in real time. Founded in 2004 by Steve Rafferty, the company certifies over a billion leads a year for 3,000+ customers and now sits above $100 million in recurring revenue after buying Verisk's marketing data unit.

- **Founded:** 2004
- **Headquarters:** Austin, Texas, United States
- **Founders:** Steve Rafferty (CEO & Founder)
- **Team size:** ~270 employees
- **Products:** LeadConduit, TrustedForm, LeadsBridge, SuppressionList, InfutorData
- **Notable:** TrustedForm certifies over 1 billion leads per year and stores hundreds of millions of consent certificates., Reached $100M+ in annual recurring revenue in 2026., Acquired Verisk Marketing Solutions (~$80M) in December 2025 and rebranded it InfutorData.

## Products & services

- **LeadConduit** — Real-time lead optimization platform that captures, filters, validates, enhances, and routes leads from any source before they hit a CRM or sales team.
- **TrustedForm** — Independent lead certification service that documents proof of consumer consent and provides lead-quality insights. Includes Certify, Verify, Retain, Insights and Auto-Retain.
- **LeadsBridge** — Integration platform connecting social lead forms (Meta, Google, TikTok) and ad platforms to CRMs and sales tools via 500+ integrations.
- **SuppressionList** — Real-time service to check leads against suppression, DNC and internal lists for instant accept/reject decisions.
- **InfutorData** — Identity resolution, enrichment and marketing-intelligence business formed from the acquired Verisk Marketing Solutions (Infutor + Jornaya).

## Achievements

- TrustedForm certifies over 1 billion leads per year and stores hundreds of millions of consent certificates.
- Reached $100M+ in annual recurring revenue in 2026.
- Acquired Verisk Marketing Solutions (~$80M) in December 2025 and rebranded it InfutorData.
- Steve Rafferty won the 2023 Tim Burke Pioneer Award for contributions to lead generation.
- Created the industry's first independent lead certification service in 2010.
- 20+ years of continuous operation under founder leadership.

## Latest updates

- **2026-04** — Rebranded the acquired Verisk Marketing Solutions business as InfutorData, splitting into distinct lead-certification and identity-data units.
- **2025-12** — Acquired Verisk Marketing Solutions (formerly Infutor + Jornaya) from Verisk Analytics for a reported ~$80M, pushing combined ARR past $100M.
- **2025-08** — FCC reinstated the prior 'prior express written consent' standard after courts vacated the one-to-one consent rule - reshaping the TCPA landscape ActiveProspect sells into.

## Links

- Website: https://activeprospect.com
- LinkedIn: http://www.linkedin.com/company/activeprospect
- Twitter/X: https://twitter.com/activeprospect
- YouTube: https://www.youtube.com/@ActiveProspect
- Facebook: https://facebook.com/activeprospect/

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Profile page: https://yespress.io/activeprospect
Published by YesPress — https://yespress.io
Last updated: 2026-08-19