# ActionIQ by Uniphore

> ActionIQ is an enterprise customer data platform acquired by Uniphore in December 2024. It helps business teams explore customer data, build audiences and orchestrate personalized experiences while giving technical teams control over data architecture and governance. Its composable capabilities now sit within Uniphore’s broader marketing and Business AI offerings.

- **Founded:** 2014
- **Headquarters:** Palo Alto, United States (parent company); ActionIQ historically based in New York, United States
- **Founders:** Tasso Argyros (Co-founder and CEO at founding), Nitay Joffe (Co-founder and CTO)
- **Products:** Composable Customer Data Platform / CDP Agent, Customer Experience Hub, Identity Resolution, Journey Orchestration, Real-Time Customer Experiences
- **Notable:** Named a Leader in the Forrester Wave for B2C CDPs, Q3 2024, as reported by Uniphore., Recognized as a Leader in the IDC MarketScape for B2C CDPs 2024-2025, as reported by Uniphore., Albertsons case study reports moving from about one campaign use case monthly to four or five.

## Products & services

- **Composable Customer Data Platform / CDP Agent** — Connects customer data and supports audience creation and activation; composable configurations query supported warehouses directly.
- **Customer Experience Hub** — Business interface for exploring customer data, defining audiences and activating customer experiences.
- **Identity Resolution** — Unifies fragmented customer records to improve customer profiles.
- **Journey Orchestration** — Builds multi-step customer journeys across execution channels.
- **Real-Time Customer Experiences** — Triggers communications using current behavior and historical customer context.
- **HybridCompute** — Supports flexible placement of customer data and query execution, including warehouse query pushdown.
- **Uniphore Marketing AI** — Parent-company offering built on its composable CDP foundation, using customer digital twins and small language models to predict behavior and simulate outcomes.

## Achievements

- Named a Leader in the Forrester Wave for B2C CDPs, Q3 2024, as reported by Uniphore.
- Recognized as a Leader in the IDC MarketScape for B2C CDPs 2024-2025, as reported by Uniphore.
- Albertsons case study reports moving from about one campaign use case monthly to four or five.
- The Washington Post partnership announcement reports 131% more newly acquired customers using ActionIQ paid-media targeting; reported paid-media investment also increased 322%.

## Latest updates

- **2024-12** — Uniphore announced the acquisition of ActionIQ alongside Infoworks; transaction consideration was not disclosed in the announcement.
- **2025-10** — Parent Uniphore closed a $260 million Series F with NVIDIA, AMD, Snowflake and Databricks among investors; this is parent financing, not an ActionIQ round.
- **2026-08** — Uniphore launched Marketing AI, extending its composable CDP foundation into individual customer digital twins and marketing simulations.

## Links

- Website: https://www.uniphore.com/actioniq/
- LinkedIn: https://www.linkedin.com/company/actioniq
- Twitter/X: https://x.com/uniphore
- YouTube: https://www.youtube.com/c/UniphoreSoftwareSystems
- Instagram: https://www.instagram.com/uniphore/
- Facebook: https://www.facebook.com/Uniphore/

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Profile page: https://yespress.io/actioniq-by-uniphore
Published by YesPress — https://yespress.io
Last updated: 2026-10-03