# ActionCOACH Global

> ActionCOACH Global is a Las Vegas-headquartered business coaching and education brand founded by Australian entrepreneur Brad Sugars in 1993. It distributes a standardized library of coaching methods, planning programs, training and business-operating tools through a global franchise network, serving owners and leadership teams that want stronger profits, clearer systems, more accountable teams and less day-to-day dependence on the founder.

- **Founded:** 1993
- **Headquarters:** Las Vegas, United States
- **Founders:** Brad Sugars (Founder and CEO)
- **Team size:** Approximately 300 employees in the supplied company-data estimate; the wider franchised network reports more than 1,000 coaches, offices or partners.
- **Products:** One-to-One Coaching, Group Coaching, PlanningCLUB and GrowthCLUB, 12-Week and 30X Training Programs, ActionCOACH Business Operating System (ABoS)
- **Notable:** Expanded from an Australian one-person coaching operation into a network in more than 80 countries., Awarded its first franchise in 1997 and built a network reported at more than 1,000 coaches, offices or partners., Marked its 32nd anniversary in 2025.

## Products & services

- **One-to-One Coaching** — Recurring private coaching for owners and executives, combining goals, performance review, education and accountability.
- **Group Coaching** — Coach-led programs in which owners work through business priorities alongside a peer group.
- **PlanningCLUB and GrowthCLUB** — Facilitated planning workshops that turn long-range ambitions into financial plans and 90-day action priorities.
- **12-Week and 30X Training Programs** — Structured business education covering disciplines such as sales, marketing, finance, operations and team performance.
- **ActionCOACH Business Operating System (ABoS)** — A codified library of diagnostics, frameworks and more than 3,500 tools intended to help companies reduce owner dependence and improve operating discipline.
- **AiBOS** — An AI-assisted evolution of the business operating system that draws on ActionCOACH's coaching knowledge while positioning human coaches as the accountability layer.
- **ActionCOACH Franchise** — Practice and firm models that license the brand, territory, training, methodology, marketing assets and operating support to local coaching businesses.

## Achievements

- Expanded from an Australian one-person coaching operation into a network in more than 80 countries.
- Awarded its first franchise in 1997 and built a network reported at more than 1,000 coaches, offices or partners.
- Marked its 32nd anniversary in 2025.
- Has appeared multiple times in Entrepreneur's Franchise 500 ranking.
- Created the ActionCOACH Foundation in 2017 and its youth entrepreneurship education work.
- Built a codified business operating system that the company says contains more than 3,500 tools and resources.

## Latest updates

- **2026-03** — The learning center continued publishing operational case studies, including a contractor's path from weekend work to a 13-person company.
- **2025-09** — ActionCOACH published a detailed account of scaling ABoS across a network it described as 1,100 partners in 83 countries serving 28,000 businesses weekly.
- **2025-08** — The company celebrated 32 years and introduced AiBOS in founder communications as an AI-powered extension of its business operating system.
- **2025-08** — ActionCOACH said its coach training and content were available across 13 languages and supported by a dedicated community function.

## Links

- Website: https://www.actioncoach.com/
- LinkedIn: https://www.linkedin.com/company/action-coach-business-coaching/
- Twitter/X: https://x.com/ActionCOACH
- YouTube: https://www.youtube.com/channel/UCGnti2DFwiwSPgwK51bCroQ
- Instagram: https://www.instagram.com/globalactioncoach/
- Facebook: https://www.facebook.com/ActionCOACHBusinessCoaching

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Profile page: https://yespress.io/actioncoach-global
Published by YesPress — https://yespress.io
Last updated: 2026-08-13