# Action Network - A part of Better Collective

> Action Network combines sports betting journalism, real-time odds, expert analysis and bet-tracking tools across its website and mobile app. Formed by The Chernin Group in 2017, it sells premium analytics and earns partner referral revenue; Better Collective acquired it for $240 million in 2021.

- **Founded:** 2017
- **Headquarters:** New York, United States
- **Founders:** The Chernin Group (Founding investor and creator of the 2017 combination)
- **Products:** Action Network website and app, Action PRO, Action Labs, FantasyLabs, Playbook
- **Notable:** Acquired by Better Collective for USD 240 million in May 2021., Its App Store listing reports two Fantasy Sports & Gaming Association Best Betting Product Experience wins., Official about page reports 350+ million cumulative bets tracked.

## Products & services

- **Action Network website and app** — Free and premium sports analysis, odds comparison, live scores, social picks and cross-sportsbook bet tracking.
- **Action PRO** — Subscription tier with betting and prop projections, signals, money percentages, expert insights and systems picks.
- **Action Labs** — Higher-tier research tools for custom betting systems, customizable odds boards and line-movement analysis; published plans include $69.99 weekly, $249.99 monthly and $1,499 annually as checked October 3, 2026.
- **FantasyLabs** — Daily fantasy sports data, modeling and lineup-building tools; one of the three businesses combined in 2017.
- **Playbook** — AI assistant and X/Discord bot that converts text or screenshot picks into reviewable QuickSlip links for supported sportsbooks.
- **Podcasts and video** — Betting analysis and entertainment distributed through podcast platforms, YouTube and social channels.

## Achievements

- Acquired by Better Collective for USD 240 million in May 2021.
- Its App Store listing reports two Fantasy Sports & Gaming Association Best Betting Product Experience wins.
- Official about page reports 350+ million cumulative bets tracked.
- Playbook launched in September 2025.

## Latest updates

- **2025-09** — Official announcement introduced Playbook’s screenshot-to-slip bot on X and Discord.
- **2025-10** — App Store release notes describe the Playbook Picks Feed and Betslip Scan.
- **2026-01** — Product guides explain screenshot handoffs, free access, supported markets and the need to review current odds.
- **2026-02** — Better Collective’s 2025 annual report described millions of bets sent to partners through Playbook; a parent-company statement, not an Action Network user count.
- **2026-10** — As checked October 3, Action Network’s live website includes sports betting, prediction-market and casino coverage.

## Links

- Website: https://www.actionnetwork.com/
- LinkedIn: https://www.linkedin.com/company/theactionnetwork/
- Twitter/X: https://twitter.com/ActionNetworkHQ
- YouTube: https://www.youtube.com/theactionnetwork
- Instagram: https://www.instagram.com/ActionNetworkHQ/
- Facebook: https://www.facebook.com/ActionNetworkHQ
- TikTok: https://www.tiktok.com/@actionnetworkhq

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Profile page: https://yespress.io/action-network-a-part-of-better-collective
Published by YesPress — https://yespress.io
Last updated: 2026-10-03