# Act!

> Act! sells CRM, email marketing and customer-facing business tools to small and midsize businesses. Its cloud-based Advantage suite connects contact histories, sales opportunities, campaigns, scheduling and quotes, while Premium Desktop preserves a self-managed deployment option.

- **Founded:** 1987
- **Headquarters:** Scottsdale, United States
- **Founders:** Pat Sullivan (Co-founder and co-creator of the original Act! software), Mike Muhney (Co-founder and co-creator of the original Act! software)
- **Products:** Act! Advantage, Act! Premium Desktop, Act! Marketing Automation, Act! Mobile, Custom Industry Tables
- **Notable:** Operating product lineage since 1987., Act!’s company timeline reports a 2022 CRM Excellence Award and a Bronze Stevie Award., 2025 launch of the broader Act! Advantage front-office suite.

## Products & services

- **Act! Advantage** — Cloud CRM and front-office suite with Standard, Professional and Ultimate subscription tiers.
- **Act! Premium Desktop** — Self-managed desktop CRM; currently listed at $40 per user per month, billed annually.
- **Act! Marketing Automation** — Email workflows, response-driven nurturing and lead scoring linked to CRM records.
- **Act! Mobile** — Cloud-connected mobile CRM with contacts, activities, opportunities and proximity search.
- **Custom Industry Tables** — Spreadsheet-like tables for customer-linked policies, contracts, licenses and other industry-specific records.
- **Act! Payments** — Propelr-powered payment collection from quotes, appointments, events and web forms, subject to merchant availability.

## Achievements

- Operating product lineage since 1987.
- Act!’s company timeline reports a 2022 CRM Excellence Award and a Bronze Stevie Award.
- 2025 launch of the broader Act! Advantage front-office suite.

## Latest updates

- **2026-04** — Act! Payments launches, powered by Propelr.
- **2026-07** — Payments enhancements add web-form collection, refunds and Canadian merchant support; Mobile 1.21 adds phone-contact import.
- **2026-09** — AI support assistant, appointment payment enhancements and customer quote signatures; guided email creation and revised custom table workflows.

## Links

- Website: https://www.act.com/
- LinkedIn: https://www.linkedin.com/company/actsoftware
- Twitter/X: https://www.twitter.com/ActCRM/
- YouTube: https://www.youtube.com/user/ActStory/
- Instagram: https://www.instagram.com/act_crm/
- Facebook: https://www.facebook.com/actcrm/

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Profile page: https://yespress.io/act
Published by YesPress — https://yespress.io
Last updated: 2026-10-02