# Act-On

> Act-On is a Portland-based cloud marketing automation company serving teams that need to nurture prospects and retain customers over long relationships. Its platform combines automated journeys, email, segmentation, scoring, analytics and CRM integrations, with AI features and professional services. Subscription pricing is based on active contacts. A proposed sale to Banzai was terminated in June 2025.

- **Founded:** 2008
- **Headquarters:** Portland, United States
- **Founders:** Raghu Raghavan (Founder; former CEO, later CTO)
- **Products:** Act-On Marketing Automation, AI Create, AI Audience Insights, Act-On Data Lake, Act-On InSite
- **Notable:** ISO 27001 certification listed on the company certifications page., 2026 Buyer’s Choice recognition from TrustRadius, announced in November 2025., Hitachi High-Tech Analytical Science reports automating 40% of new marketing leads in an Act-On case study.

## Products & services

- **Act-On Marketing Automation** — Cloud platform for behavior-based journeys, email, landing pages, forms, segmentation and lead scoring.
- **AI Create** — Generative email content tool announced June 6, 2023.
- **AI Audience Insights** — Behavioral segmentation capability developed with Intel collaboration.
- **Act-On Data Lake** — Custom customer data sharing, including Snowflake ecosystem integration; discussed in a January 30, 2024 announcement.
- **Act-On InSite** — Website AI agent developed with MOPO, answering visitor questions and feeding leads into automation; announced November 12, 2024.
- **Analytics and Data Studio** — Campaign reporting and exports to external business intelligence workflows.
- **Email Deliverability Services** — Dedicated IP options, list validation, monitoring and consulting.
- **Professional Services and Support** — Implementation assistance, training and marketing automation support.

## Achievements

- ISO 27001 certification listed on the company certifications page.
- 2026 Buyer’s Choice recognition from TrustRadius, announced in November 2025.
- Hitachi High-Tech Analytical Science reports automating 40% of new marketing leads in an Act-On case study.

## Latest updates

- **2026-01** — Act-On published its 2026 TrustRadius Buyer’s Choice award announcement on January 22; the award was announced November 18, 2025.
- **2025-06** — Act-On terminated the proposed Banzai merger on June 6. Banzai disclosed termination obligations of $1,382,029.82.
- **2025-01** — Banzai announced an agreement to acquire Act-On for proposed enterprise value of $53.2 million, with $20 million cash and $33.2 million equity consideration. This transaction did not close.
- **2024-11** — InSite AI web agent announced with MOPO partnership.

## Links

- Website: https://act-on.com/
- LinkedIn: https://www.linkedin.com/company/act-on-software/
- Twitter/X: https://twitter.com/ActOnSoftware
- Facebook: https://www.facebook.com/actonsoftware

---

Profile page: https://yespress.io/act-on
Published by YesPress — https://yespress.io
Last updated: 2026-10-02