# AcquireUp

> AcquireUp combines seminar promotion, audience targeting and campaign management for financial advisors and agents. Formed through the 2023 White Glove-TouchFuse merger and renamed in 2024, the Rockbridge-backed business pairs digital and direct mail campaigns with its LeadJig platform, offering attendance-based billing alongside customized, upfront-fee campaigns.

- **Founded:** 2015
- **Headquarters:** Troy, United States
- **Founders:** Dean Thurman (Co-founder of predecessor White Glove), Mike Thurman (Co-founder of predecessor White Glove), Jeff Grail (Co-founder of predecessor White Glove)
- **Products:** Performance-Based Campaigns, Custom-Crafted Campaigns, Express Digital, LeadJig, Estate Planning Stack
- **Notable:** Named to Wealth Solutions Report’s 2024 IMAGE 10: Top Wealth Management Storytellers., About page reports 145,000+ workshops completed and 3.7 million+ prospects engaged across the combined business’s history., Consolidated White Glove, Acquire Direct and LeadJig under AcquireUp in September 2024.

## Products & services

- **Performance-Based Campaigns** — Preset educational seminars and promotion, billed for attending households; company-controlled topics, consumer branding and approved venues.
- **Custom-Crafted Campaigns** — Advisor-directed topic, venue, branding and promotion with consultant support; the About page describes the Tailor-Made option as an upfront campaign fee.
- **Express Digital** — Branded digital seminar campaigns with LeadJig access and advertising included. January 2025 launch pricing started at $2,500; setup advertised in as little as 48 hours after payment. No attendance-based guarantee.
- **LeadJig** — Campaign dashboard, audience insights, registration management, automated communications and CRM integrations.
- **Estate Planning Stack** — Estate planning seminars, presentation resources and access to Wealth.com through a strategic partnership.
- **Prospect nurturing and client engagement** — Ongoing marketing and communications services described by AcquireUp and investor Rockbridge.

## Achievements

- Named to Wealth Solutions Report’s 2024 IMAGE 10: Top Wealth Management Storytellers.
- About page reports 145,000+ workshops completed and 3.7 million+ prospects engaged across the combined business’s history.
- Consolidated White Glove, Acquire Direct and LeadJig under AcquireUp in September 2024.

## Latest updates

- **2026-09** — Published seminar calendar planning and personal storytelling articles on September 22 and 28.
- **2026-08** — Promoted the 2026 Industry Index and published Estate Planning Stack commentary.
- **2026-05** — Announced strategic estate planning seminar partnership with Wealth.com.
- **2025-01** — Launched Express Digital, starting at $2,500 per campaign at announcement.

## Links

- Website: https://www.acquireup.com/
- LinkedIn: https://www.linkedin.com/company/acquireup
- Twitter/X: https://x.com/_acquire_up
- YouTube: https://www.youtube.com/@acquire_up
- Instagram: https://www.instagram.com/acquire.up
- Facebook: https://www.facebook.com/acquireup.marketingservices

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Profile page: https://yespress.io/acquireup
Published by YesPress — https://yespress.io
Last updated: 2026-10-24