# Acorns

> Acorns is a consumer financial technology company that combines automated ETF investing, retirement accounts, partner-bank checking and savings, rewards, and children’s money tools in monthly subscriptions. Its signature Round-Ups feature turns the difference between a purchase and the next dollar into an investment funded from a linked checking account.

- **Founded:** 2012
- **Headquarters:** Irvine, United States
- **Founders:** Walter Cruttenden (Co-founder; original CEO), Jeff Cruttenden (Co-founder; original COO)
- **Products:** Acorns Invest, Round-Ups, Acorns Later, Acorns Checking and Emergency Savings, Acorns Early Invest
- **Notable:** Launched its investing app in 2014., Raised US$300 million in a TPG-led Series F in March 2022., Acquired GoHenry and its European subsidiary Pixpay in 2023.

## Products & services

- **Acorns Invest** — Automated, diversified ETF portfolios with recurring investments, automatic rebalancing and Round-Ups. Selected customization features depend on the plan.
- **Round-Ups** — Calculates spare change from linked card purchases and transfers it from the primary checking account when the total reaches at least $5; Acorns debit-card Real-Time Round-Ups work as purchases clear.
- **Acorns Later** — Traditional, Roth and SEP IRA options with automated investing; eligible matching promotions have conditions.
- **Acorns Checking and Emergency Savings** — Banking through partner banks, integrated with saving and investing; Emergency Savings is included in Silver and Gold. Acorns itself is not a bank.
- **Acorns Early Invest** — UGMA/UTMA custodial investment accounts for children, included in Gold. Distinct from the Early debit-card app.
- **Acorns Early** — Children’s debit card and app with parental controls, allowance and chore tools, savings goals and Money Missions lessons; evolved from the acquired GoHenry U.S. business.
- **Acorns Earn** — Partner-funded bonus investments on eligible shopping, with in-app offers and a browser extension.
- **Acorns Learn** — Financial education articles, courses and videos for customers and the public.
- **Money Manager** — Gold feature that automatically splits incoming deposits among spending, emergency savings and investment accounts, using adjustable allocations.

## Achievements

- Launched its investing app in 2014.
- Raised US$300 million in a TPG-led Series F in March 2022.
- Acquired GoHenry and its European subsidiary Pixpay in 2023.
- Reports over 16 million lifetime customers and over US$33 billion invested since inception as of August 26, 2026.
- Acquired Frich in October 2026, adding a reported 1.6-million-member financial education community.

## Latest updates

- **2026-10** — October 14 dateline: announced the acquisition of Frich; co-founders Katrin Kaurov and Aleksandra Medina joined as Co-Leads of Education & Community. Financial terms were undisclosed.
- **2026-09** — Investinall parody campaign offered eligible new customers up to $50 in bonus investments for self-reported lost bets, subject to subscription, funding, recurring-investment and timing requirements.
- **2026-08** — Company disclosures dated August 26 report over 16 million all-time customers and over $33 billion invested since inception.
- **2025-10** — Launched Money Manager for Gold customers, according to the October 15 press-release dateline.
- **2025-06** — Announced asset acquisition of couples-finance platform Zeta; financial terms were undisclosed.

## Links

- Website: https://www.acorns.com/
- LinkedIn: https://www.linkedin.com/company/acorns-grow-inc-/
- Twitter/X: https://x.com/acorns
- YouTube: https://www.youtube.com/@AcornsGrow
- Instagram: https://www.instagram.com/acorns/
- Facebook: https://www.facebook.com/AcornsGrow/
- TikTok: https://www.tiktok.com/@acorns

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Profile page: https://yespress.io/acorns
Published by YesPress — https://yespress.io
Last updated: 2026-10-15