# Achmad Alkatiri

> Achmad “Mad” Alkatiri is the Jakarta-based founder and CEO of Hypefast, a retail group that backs and operates local consumer brands. Raised in Ambon and educated at Telkom University, he worked at Wego, Accorhotels, Shopee and Lazada before launching Hypefast in January 2020. His stated ambition is to help Indonesia become a country known for brands as well as manufacturing.

- **Role:** Founder and CEO at Hypefast
- **Organizations:** Hypefast, Lazada Indonesia, Shopee Indonesia, Wego, Accorhotels
- **From:** Ambon, Indonesia
- **Nationality:** Indonesian
- **Education:** Bachelor’s degree; studied business and technology, Telkom University
- **Known for:** Became chief marketing officer of Lazada Indonesia at age 28 in 2017., Founded Hypefast to provide capital, operating expertise and shared infrastructure to local consumer brands., Reported Hypefast group-level profitability and US$43 million net revenue within 2.5 years in his November 2023 interview.

## Career timeline

- **Before 2015** — Worked at Wego and Accorhotels in the travel industry.
- **2015** — Joined Shopee at its launch; spent two years there.
- **2017** — Named chief marketing officer of Lazada Indonesia in September.
- **2020** — Launched Hypefast in January.
- **2021** — Hypefast announced more than 25 brands in its portfolio and full profitability in November.
- **2023** — Hypefast disclosed layoffs affecting 30% of staff in August; Alkatiri later described two rounds in that year.
- **2024** — Reported full-year profitability, positive cash flow and more than 21 million products sold.
- **2026** — Announced a roadmap targeting a mid-2027 IPO and a greater focus on integrated retail operations.

## Achievements

- Became chief marketing officer of Lazada Indonesia at age 28 in 2017.
- Founded Hypefast to provide capital, operating expertise and shared infrastructure to local consumer brands.
- Reported Hypefast group-level profitability and US$43 million net revenue within 2.5 years in his November 2023 interview.
- Reported 319% year-on-year net income growth and 237% net cash flow growth for Hypefast in Q1 2026.

## Latest updates

- **2026-09** — Hypefast announced Yogyakarta campus talks for Alkatiri at Institut Seni Indonesia, Universitas Negeri Yogyakarta and Universitas Gadjah Mada on 14, 17 and 18 September; this records the announcement, not confirmation of attendance.
- **2026-04** — In an April 29 LinkedIn post, Alkatiri reported Q1 2026 net income growth of 319% and net cash flow growth of 237% year on year; Bohopanna quarterly revenue was approximately US$7 million.
- **2026-01** — Hypefast announced an IPO roadmap targeting mid-2027 and described in-house manufacturing, more than 10,000 Indonesian offline retail points and dedicated brand websites.
- **2025-09** — Delivered the keynote at Telkom University’s Entrepreneurial Leaders Dinner in Jakarta on September 22.

## Links

- Website: https://hypefast.id
- LinkedIn: https://www.linkedin.com/in/madalkatiri
- Instagram: https://www.instagram.com/madalkatiri/

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Profile page: https://yespress.io/achmad-alkatiri
Published by YesPress — https://yespress.io
Last updated: 2026-10-07