# Absolutdata Analytics-an Infogain company

> Absolutdata combines advanced analytics and data science services with its NAVIK AI software platform to help enterprise teams choose sales actions, personalize marketing and conduct market research. Founded in 2001, it was acquired by Infogain in December 2020; the parent now operates as Tenarai.

- **Founded:** 2001
- **Headquarters:** Alameda, United States
- **Founders:** Anil Kaul (Co-founder and CEO at acquisition), Sudeshna Datta (Co-founder and Executive Vice President), Suhale Kapoor (Co-founder and Executive Vice President)
- **Products:** NAVIK Converter, NAVIK SalesAI, NAVIK AI Platform, NAVIK MarketingAI, NAVIK ConceptAI
- **Notable:** Launched NAVIK AI Platform in March 2017., Company-reported hotel A/B trial: 31% more bookings and 51% more revenue from opened emails over eight weeks., Company-reported industrial sales pilot involved 50 salespeople across six territories and reported a 4% sales uptick in seven weeks.

## Products & services

- **NAVIK Converter** — Historical SaaS trial-conversion product; subsequently became NAVIK MarketingAI.
- **NAVIK SalesAI** — CRM-compatible sales guidance with prioritized contacts, product suggestions and weekly action plans.
- **NAVIK AI Platform** — Licensable and customizable enterprise decision platform with pre-built applications and supporting data science services.
- **NAVIK MarketingAI** — Personalized customer offers and campaign recommendations; the successor to NAVIK Converter.
- **NAVIK ConceptAI** — Automated concept testing for product, messaging, packaging and pricing decisions; successor to NAVIK Concept Test.
- **NAVIK ResearchAI** — Research automation with report interrogation, brand tracking, segmentation, pricing and concept modules.
- **NAVIK TradeAI** — AI-assisted trade promotion planning and retailer-level promotion calendars for consumer packaged goods teams.
- **ASK NAVIK** — Business question answering across dashboards, databases and reports; documented in the 2020 Nielsen integration.
- **NAVIK MicroMods** — Pre-built machine learning components for specific analytical needs.
- **Advanced analytics and data science services** — Custom analytics, predictive modeling, marketing and CRM analytics, data management and AI implementation.

## Achievements

- Launched NAVIK AI Platform in March 2017.
- Company-reported hotel A/B trial: 31% more bookings and 51% more revenue from opened emails over eight weeks.
- Company-reported industrial sales pilot involved 50 salespeople across six territories and reported a 4% sales uptick in seven weeks.
- Atlantis Reloaded research paper won the best-paper award at the 28th MRSI Annual Market Research Seminar and was presented at ESOMAR Asia Pacific 2019.
- NAVIK SalesAI included in Vendor Neutral Certified 100 in January 2020.

## Latest updates

- **2026-08** — Parent-company update: Tenarai, formerly Infogain, announced Gaurav Chadha as Chief Business Officer on August 20.
- **2026-06** — A June 23 Zinnov podcast with parent CEO Dinesh Venugopal discusses the transition from Infogain to Tenarai and outcome-based AI delivery.
- **2020-12** — Infogain announced the acquisition of Absolutdata on December 24.

## Links

- Website: https://www.absolutdata.com/
- LinkedIn: https://www.linkedin.com/company/absolutdata-analytics/
- Twitter/X: https://twitter.com/Absolutdata
- Facebook: https://www.facebook.com/Absolutdata

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Last updated: 2026-10-01