# Abigail Kiefer

> Abigail (Abby) Kiefer is a San Francisco-based founder and policy executive. She co-founded and led Red Clay, a product-design marketplace, after working in San Francisco urban planning. She is now Director of Policy Products at Airbnb, where her work includes City Portal, and serves on the University of Wisconsin-Green Bay Council of Trustees.

- **Role:** Director of Policy Products at Airbnb
- **Organizations:** Airbnb, Red Clay, University of Wisconsin-Green Bay Council of Trustees, San Francisco Planning Department, Royal Street Ventures, Obama for America, Kurt for Wisconsin, Schreiber/Anderson Associates
- **Education:** BS; double major in Urban and Regional Studies and Environmental Planning and Policy; minor in Spanish, University of Wisconsin-Green Bay, Master’s in Urban Planning and Policy; concentration in Gender and Women’s Studies, University of Illinois Chicago
- **Known for:** Helped develop public space at Castro and Market in San Francisco., Co-founded Red Clay and led its shift from home decor to a product-design marketplace., Her retrospective résumé reports over $2.5 million in venture funding and a team of 10 at Red Clay.

## Career timeline

- **2003** — Graduated from UW-Green Bay; recipient of the Chancellor’s Leadership Medallion.
- **2005** — Completed a master’s degree at the University of Illinois Chicago and joined Schreiber/Anderson Associates in Madison.
- **2007-2010** — Policy planner at the San Francisco Planning Department, including work on public space at Castro and Market.
- **2008** — Worked on urban policy and get-out-the-vote efforts for Obama for America.
- **2010-2017** — Founder and CEO tenure at Red Clay, according to her résumé. Contemporary coverage describes the company as founded in 2011.
- **2013** — Red Clay partnered with giggle on a consumer-informed nursery furniture design project.
- **2017** — Began an entrepreneur-in-residence role with Royal Street Ventures, according to her résumé.
- **2017-2018** — Digital director for Kurt for Wisconsin’s lieutenant-governor campaign.
- **2019** — Began her Airbnb chapter in February, according to her résumé; now Director of Policy Products.
- **2020** — Part of the original team creating Airbnb’s City Portal.
- **2023** — Joined the UW-Green Bay Council of Trustees in September, according to LinkedIn.
- **2025** — Published an August reflection on City Portal passing 1,000 government users.

## Achievements

- Helped develop public space at Castro and Market in San Francisco.
- Co-founded Red Clay and led its shift from home decor to a product-design marketplace.
- Her retrospective résumé reports over $2.5 million in venture funding and a team of 10 at Red Clay.
- Her retrospective résumé reports reducing Red Clay product design time from nine months to eight weeks.
- One of the original creators of Airbnb City Portal, used by more than 1,000 governments by August 2025.
- Received UW-Green Bay’s Chancellor’s Leadership Medallion.

## Latest updates

- **2025-08** — Published “1,000 City Portals and Counting” on August 7, celebrating adoption by more than 1,000 governments and crediting her original collaborators.

## Links

- Website: https://www.abbykiefer.com/
- LinkedIn: https://www.linkedin.com/in/abigailkiefer
- Instagram: https://www.instagram.com/abigailkiefer/

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Profile page: https://yespress.io/abigail-kiefer
Published by YesPress — https://yespress.io
Last updated: 2026-10-26