# Abhimanyu Choudhary

> Abhimanyu Choudhary is Co-Founder and Chief Sales Officer of Xoxoday, a B2B SaaS rewards, incentives, and loyalty platform serving 5,000+ enterprise clients across 175+ countries. After a decade-long career at Tata Steel rising to General Manager of Sales, he joined Xoxoday in 2018 to lead its commercial growth engine. Today, Xoxoday processes ~250,000 transactions daily and has raised over $100M in funding, most recently a Series C in January 2026 from Apis Partners and 57 Stars.

- **Role:** Co-Founder & Chief Sales Officer at Xoxoday
- **Organizations:** Xoxoday, Tata Steel
- **Nationality:** Indian
- **Education:** MBA / PGDM, Business, Management, Marketing, International Management Institute (IMI), Belgium
- **Known for:** Co-founded Xoxoday, now a $100M+ funded B2B SaaS platform with 5,000+ enterprise clients, Built Xoxoday's sales engine to reach 60+ million end users across 175+ countries, Helped grow Xoxoday to 540+ employees across 9 global offices

## Career timeline

- **2007-2009** — Completed MBA/PGDM at International Management Institute (IMI), Belgium
- **2009-2014** — Joined Tata Steel as Manager Sales, progressed to Assistant General Manager Sales
- **2014-2016** — Promoted to General Manager Sales at Tata Steel
- **2018** — Left Tata Steel and joined Xoxoday as Co-Founder & Chief Sales Officer
- **2020** — Xoxoday ranked #20 in Deloitte's most agile growing tech companies list
- **2022** — Giift (backed by Apis Partners) acquires majority stake in Xoxoday; company raises $30M
- **2025** — Giift rebrands globally as Xoxoday following $70M investment from Apis Partners
- **2025** — Moderated roundtable at Consero Total Rewards Forum on strategic rewards & recognition
- **2026-01** — Xoxoday secures Series C funding from Apis Partners and 57 Stars; total funding exceeds $100M

## Achievements

- Co-founded Xoxoday, now a $100M+ funded B2B SaaS platform with 5,000+ enterprise clients
- Built Xoxoday's sales engine to reach 60+ million end users across 175+ countries
- Helped grow Xoxoday to 540+ employees across 9 global offices
- Led commercial growth through multiple funding rounds including Series C in January 2026
- Contributed to platform enabling ~$1 billion in cumulative gross merchandise value
- Oversaw growth to ~250,000 daily reward transactions
- Prior to Xoxoday: rose to General Manager Sales at Tata Steel, one of India's largest conglomerates
- Speaker at major HR industry events including SHRM Conference, WorldatWork Total Rewards, and Consero Forum

## Latest updates

- **2026-01** — Xoxoday secured Series C funding from Apis Partners and 57 Stars to accelerate global expansion
- **2025-04** — Attended WorldatWork Total Rewards '26 conference in San Antonio at Booth 618
- **2025-03** — Giift rebranded globally as Xoxoday following $70M investment from Apis Partners
- **2025-03** — Moderated roundtable at Consero Total Rewards Forum: 'Moments that Matter: Retaining Your Teams with Strategic Rewards & Recognition'

## Links

- Website: https://xoxoday.com
- LinkedIn: https://www.linkedin.com/in/abhimanyuchoudharyxoxoday/
- Facebook: https://www.facebook.com/thexoxoday/

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Profile page: https://yespress.io/abhimanyu-choudhary
Published by YesPress — https://yespress.io
Last updated: 2026-05-27