# Abercrombie & Fitch Co. > Abercrombie & Fitch Co. (NYSE: ANF) is a Columbus, Ohio-based global specialty apparel retailer that operates a family of brands - Abercrombie & Fitch, abercrombie kids, Hollister, Gilly Hicks, Social Tourist and the YPB activewear line - across roughly 840 company-operated stores, a franchise network and a digital business that accounts for close to half of revenue. Founded in 1892 as a Manhattan outfitter that supplied Theodore Roosevelt's safaris and counted Ernest Hemingway among its customers, the company spent the 2010s dismantling the exclusionary teen-mall identity it had built in the 1990s and 2000s. Under CEO Fran Horowitz, who took over in 2017, it split its two flagship brands into distinct demographic lanes - Abercrombie for millennials in their twenties and thirties, Hollister for teenagers - shrank store footprints, and rebuilt merchandising around a lean-inventory 'chase' model that reads early demand signals and reorders fast. The approach produced record fiscal 2025 net sales of $5.27 billion, a third straight year of double-digit operating margin, and one of the more complete reputational reversals in modern American retail. - **Founded:** 1892 - **Headquarters:** New Albany / Columbus, Ohio, United States - **Founders:** David T. Abercrombie (Founder (1892), original proprietor of the Manhattan outfitting shop), Ezra Fitch (Co-founder / partner - a lawyer and outdoorsman who was first a customer, then an investor and partner) - **Team size:** 40,000+ associates globally (company-reported), including approximately 6,800 in corporate and management roles per third-party employment data. - **Products:** Abercrombie & Fitch, Hollister Co., abercrombie kids, Gilly Hicks, Social Tourist - **Notable:** First year above $5 billion in net sales in the company's history - $5.27B in fiscal 2025, up 6%., Third consecutive year of double-digit operating margin, at 13.3% GAAP for fiscal 2025., 14 consecutive quarters of net sales growth as of Q1 fiscal 2026. ## Products & services - **Abercrombie & Fitch** — The flagship brand, repositioned for millennials roughly 25-40. Denim, dresses, outerwear and workwear-adjacent basics at a premium-to-mid price point. Generated $2.52B in fiscal 2025. - **Hollister Co.** — Teen and young-adult brand targeting roughly 14-24 at lower price points. Grew 15% in fiscal 2025 to $2.74B, overtaking the Abercrombie brand in revenue. - **abercrombie kids** — Children's apparel line extending the Abercrombie aesthetic to younger shoppers and family purchasing. - **Gilly Hicks** — Relaunched as a gender-inclusive comfort, loungewear and intimates brand operating largely inside and alongside Hollister stores, with standalone locations including Easton Town Center in Columbus. - **Social Tourist** — Digitally native brand launched under Hollister in collaboration with creators Charli and Dixie D'Amelio. Still listed on the corporate brand roster. - **YPB (Your Personal Best)** — Activewear and athleisure sub-line sold across Abercrombie and Hollister, extended through athlete collaborations including a multi-season partnership with NFL linebacker TJ Watt and Dani Watt. - **A&F Wedding Shop** — A wedding and event assortment covering brides, bridesmaids and the 'Best Dressed Guest' collection, with fit-inclusive Curve Love sizing and an Abercrombie x The Knot co-created capsule. - **Curve Love** — Fit-inclusive denim and dress construction designed for a smaller waist-to-hip ratio, offered across core categories rather than segregated into a separate line. - **Fierce fragrance** — The signature Abercrombie & Fitch scent, launched in 2002, one of the most commercially successful fragrances in specialty retail with reported lifetime sales above $200 million. - **Curated third-party marketplace** — Beginning June 2026, Abercrombie stores and site began carrying outside brands - Puma, Sperry, Hunter, Frye and GH Bass - for the first time in company history. - **myAbercrombie and Hollister House Rewards** — Tiered loyalty programs that account for an estimated 70-80% of customer transactions and supply the demand data behind the company's chase merchandising model. ## Achievements - First year above $5 billion in net sales in the company's history - $5.27B in fiscal 2025, up 6%. - Third consecutive year of double-digit operating margin, at 13.3% GAAP for fiscal 2025. - 14 consecutive quarters of net sales growth as of Q1 fiscal 2026. - Hollister delivered $2.74B in fiscal 2025, up 15%, its strongest year on record. - Best-performing stock in the S&P 1500 in 2023, up 285% - its strongest year since the 1996 IPO. - Fran Horowitz named The Visionary at the NRF Foundation Honors, January 2026. - Fran Horowitz named to Fortune's Most Powerful Women list for a second consecutive year. - Named the NFL's first-ever Official Fashion Partner, August 2025. - Digital platforms surpassed one billion visits for the first time in fiscal 2025. - Committed to a 55.7% absolute reduction in Scope 1 and 2 emissions and a 27.5% reduction in Scope 3 purchased goods and services emissions by 2030. ## Latest updates - **2026-06** — Began selling third-party brands - Sperry, Puma, Frye, Hunter and GH Bass - for the first time in company history, starting at the New York flagship with Puma and Sperry online. - **2026-05** — Reported record Q1 fiscal 2026 net sales of $1.11 billion, up 2% and a 14th consecutive quarter of growth; diluted EPS of $1.47 beat guidance. APAC grew 24%; EMEA declined 10%. Repurchased $105 million of stock in the quarter. - **2026-04** — Launched a Sperry x Abercrombie collaboration reviving a product partnership that traces back to the 1930s. - **2026-03** — Reported fiscal 2025 net sales of $5.27 billion, the first year above $5 billion, with a 13.3% operating margin; Hollister brands grew 15% while Abercrombie brands declined 1%. - **2026-02** — Activated its NFL fashion partnership at Super Bowl LX as the league's official fashion partner. - **2026-01** — Fran Horowitz received The Visionary award at the 11th annual NRF Foundation Honors in New York. - **2025-08** — Named the NFL's first-ever Official Fashion Partner in a multi-year agreement covering all 32 teams, and announced a multi-season YPB collaboration with TJ Watt and Dani Watt. ## Links - Website: https://corporate.abercrombie.com/ - LinkedIn: https://www.linkedin.com/company/abercrombie-&-fitch/ - Twitter/X: https://x.com/Abercrombie - YouTube: https://www.youtube.com/@Abercrombie - Instagram: https://www.instagram.com/abercrombie/ - Facebook: https://www.facebook.com/abercrombieandfitch - TikTok: https://www.tiktok.com/@abercrombie --- Profile page: https://yespress.io/abercrombie-fitch-co Published by YesPress — https://yespress.io Last updated: 2026-07-27