# AB Tasty

> AB Tasty is a digital experience optimization platform out of Paris that lets brands run A/B tests, roll out features behind flags, and personalize websites without shipping new code for every idea. Founded in 2009 by childhood schoolmates Alix de Sagazan and Remi Aubert, it grew to more than 1,000 customers - from Disney to L'Oreal - before merging with rival VWO in January 2026 under Everstone Capital to form a combined optimization platform with over $100M in annual recurring revenue.

- **Founded:** 2009
- **Headquarters:** Paris, France
- **Founders:** Alix de Sagazan (Co-founder, former Co-CEO; Chief Revenue Officer of the merged VWO + AB Tasty entity (2026)), Remi Aubert (Co-founder, former Co-CEO; Chief Customer & Strategy Officer of the merged entity (2026))
- **Team size:** ~340-400 employees standalone (about 379 cited in early 2026); ~800 across the merged entity
- **Products:** Web Experimentation, Feature Experimentation & Rollouts (formerly Flagship), EmotionsAI, Recommendations & Search / Merchandising, Evi
- **Notable:** Grew from a Paris consultancy (Liwio) to 1,000+ enterprise customers across 8 countries, Named a Leader in G2's Spring 2026 reports (~4.4/5 across 400+ reviews), Won a Proddy Award (Product School) for best experimentation product

## Products & services

- **Web Experimentation** — Client- and server-side A/B testing, multivariate testing, and personalization with a visual editor, so marketing and product teams can test changes without engineering for every idea.
- **Feature Experimentation & Rollouts (formerly Flagship)** — Feature flagging and management, server-side experimentation, and progressive/incremental rollouts with instant rollback for engineering teams.
- **EmotionsAI** — Segments visitors by emotional need using behavioral signals like scroll velocity, hesitation, and mouse movement, then adapts the experience to that mood.
- **Recommendations & Search / Merchandising** — AI-driven product recommendations and intelligent site search for e-commerce, built on the Epoq acquisition.
- **Evi** — Agentic AI assistant that runs A/B tests from hypothesis to analysis; early adopters reported roughly 73% less setup time and 25% more campaigns. Included in all contracts at no extra cost.

## Achievements

- Grew from a Paris consultancy (Liwio) to 1,000+ enterprise customers across 8 countries
- Named a Leader in G2's Spring 2026 reports (~4.4/5 across 400+ reviews)
- Won a Proddy Award (Product School) for best experimentation product
- Consolidated experimentation, personalization, recommendations, and search into one platform via acquisitions
- Completed four acquisitions in four years (Epoq, Dotaki, Potions, Wandz.ai) before merging with VWO
- Launched Evi, an agentic AI for experimentation, and bundled it free into all contracts

## Latest updates

- **2026-01** — AB Tasty merged with VWO (Wingify) under Everstone Capital to form a combined digital experience optimization platform with 4,000+ customers and $100M+ ARR; Alix de Sagazan became Chief Revenue Officer and Remi Aubert became Chief Customer & Strategy Officer.
- **2025-11** — Launched Evi, an agentic AI assistant for experimentation, and acquired Wandz.ai for real-time adaptive experiences.
- **2024-10** — Acquired Potions, a French e-commerce personalization startup.
- **2024** — Rolled out a new brand identity positioning AB Tasty as a partner in experience optimization.
- **2023-06** — Launched EmotionsAI and acquired Dotaki, the emotions-modeling startup behind it.

## Links

- Website: https://www.abtasty.com
- LinkedIn: https://www.linkedin.com/company/ab-tasty
- Twitter/X: https://twitter.com/ABTasty
- YouTube: https://www.youtube.com/user/abtasty
- Facebook: https://www.facebook.com/abtasty

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Profile page: https://yespress.io/ab-tasty
Published by YesPress — https://yespress.io
Last updated: 2026-08-20