# Aaru

> Aaru is a New York company that builds data-grounded, simulated populations for product, pricing, marketing and strategic decisions. Its enterprise simulation platform lets organizations compare possible choices before committing resources, with public relationships including Accenture, EY, Interpublic Group and Breakwater Capital Markets.

- **Founded:** 2024
- **Headquarters:** New York, United States
- **Founders:** Cameron Fink (Co-founder and CEO), Ned Koh (Co-founder and President), John Kessler (Co-founder and CTO)
- **Products:** Aaru simulation platform, Lumen, Conviction Advantage: Capital Markets Quarterly
- **Notable:** Redpoint confirmed an $80 million Series A on April 22, 2026., EY reported median Spearman correlation of 0.90 over 53 matched single-choice questions in its wealth-study comparison., Aaru published an evaluation of 2,993 questions across 186 studies and nine industries in September 2026.

## Products & services

- **Aaru simulation platform** — Enterprise population simulation with audience configuration, scenario and question testing, segmented analysis and interactive deliverables.
- **Lumen** — Private-sector simulation model named in Accenture’s March 2025 collaboration announcement.
- **Conviction Advantage: Capital Markets Quarterly** — Joint Breakwater Capital Markets publication tracking 71 judgments across 40,000 simulated investors.

## Achievements

- Redpoint confirmed an $80 million Series A on April 22, 2026.
- EY reported median Spearman correlation of 0.90 over 53 matched single-choice questions in its wealth-study comparison.
- Aaru published an evaluation of 2,993 questions across 186 studies and nine industries in September 2026.
- Established public relationships with major consulting and advertising organizations.

## Latest updates

- **2026-09** — EY announced an alliance between Aaru and EY US on September 30.
- **2026-09** — Aaru published its population-simulation evaluation on September 24, reporting mean TVD of 7.62% and unadjusted MAE of 3.53 percentage points.
- **2026-07** — Breakwater and Aaru launched Conviction Advantage, using 40,000 simulated investors.
- **2026-04** — Redpoint publicly confirmed the $80 million Series A.

## Links

- Website: https://aaru.com/
- LinkedIn: https://www.linkedin.com/company/aaru-ai
- Twitter/X: https://x.com/aaruhq

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Profile page: https://yespress.io/aaru
Published by YesPress — https://yespress.io
Last updated: 2026-10-04