# Aartrijk

> Aartrijk is a privately held, insurance-only marketing and communications agency founded by Peter van Aartrijk in 1999. It combines research, brand strategy, creative work, content, media buying, public relations, and strategic advice for carriers, MGAs, brokers, agents, associations, and other insurance-industry organizations. Its advantage is not a proprietary platform but accumulated fluency in a complicated market - an approach reflected in a publicly stated average client tenure of nine years.

- **Founded:** 1999
- **Headquarters:** Burke, Virginia, United States
- **Founders:** Peter van Aartrijk (Founder and Executive Vice President)
- **Products:** Strategic advisory, Research, Brand strategy and creative, Content, Integrated marketing and media buying
- **Notable:** Operating continuously in insurance marketing and communications since 1999., A publicly stated average client tenure of nine years., NetVU Chairman's Award in 2019 for brand identity, marketing, communications, and media-profile work.

## Products & services

- **Strategic advisory** — Marketing and communications planning, distribution strategy, and crisis communications for insurance organizations.
- **Research** — Quantitative and qualitative studies covering distribution channels, customers, employees, competitors, wins and losses, brands, and agent or customer experience.
- **Brand strategy and creative** — Positioning, messaging, value propositions, rebranding, visual identity, brand guidelines, storytelling, and collateral.
- **Content** — Thought leadership, social media, op-eds, earned placements, case studies, survey reports, white papers, video, and email campaigns.
- **Integrated marketing and media buying** — Audience definition, measurable goals, campaign design, advertising, sponsorships, paid social, search, streaming, print, and performance optimization.
- **Public and media relations** — Executive positioning, press outreach, external communications, crisis and issue management, and awards programs.
- **On Point** — A long-running Insurance Journal interview series hosted by Peter van Aartrijk about insurance technology, leadership, branding, distribution, and market change.

## Achievements

- Operating continuously in insurance marketing and communications since 1999.
- A publicly stated average client tenure of nine years.
- NetVU Chairman's Award in 2019 for brand identity, marketing, communications, and media-profile work.
- Founder Peter van Aartrijk received the Insurance Marketing & Communications Association Icon Award in 2022.
- The On Point insurance interview series dates to 2009 and remained active in September 2026.
- A historical Channel Harvest study drew 1,098 validated agent responses and reported a roughly three percent margin of error at 95 percent confidence for general questions.

## Latest updates

- **2026-09** — On Point published 'Agents Fight Through Personal Lines Stresses,' continuing the Insurance Journal series hosted by Peter van Aartrijk.
- **2026-08** — Aartrijk published an On Point conversation with Vertafore chief product officer James Thom on practical AI tools for insurance agents.
- **2026-06** — Aartrijk published 'Fly Fishing Is Like Strategic Consulting,' connecting patient observation and adaptive leadership to advisory work.
- **2026-04** — The firm published On Point episodes on quantifying brand investment and the financial perspective inside insurance organizations.
- **2026-02** — Aartrijk expanded its commentary on digital insurance, underwriting, leadership, and opportunity cost through its Insights and On Point channels.

## Links

- Website: https://www.aartrijk.com
- LinkedIn: https://www.linkedin.com/company/aartrijk
- Twitter/X: https://twitter.com/aartrijk
- Facebook: https://facebook.com/Aartrijk

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Profile page: https://yespress.io/aartrijk
Published by YesPress — https://yespress.io
Last updated: 2026-09-21