# Aaron Rubin

> Aaron Rubin is the co-founder and CEO of ShipHero, a warehouse management software company founded in 2013. A former martial arts ecommerce operator with a programming background, he developed warehouse tools out of the needs of his own business. ShipHero raised $50 million in its first institutional funding round in 2021; its former fulfillment operation became the separate business LVK.

- **Role:** Co-founder and CEO at ShipHero
- **Organizations:** ShipHero, 93 Brand, BJJHQ
- **Education:** Stevens Institute of Technology
- **Known for:** Built and rebuilt a martial arts ecommerce business that included BJJHQ and 93 Brand., Co-founded ShipHero in 2013., Led ShipHero through a $50 million first institutional capital round in 2021.

## Career timeline

- **1999** — Began the martial arts ecommerce business he later described in his 2024 interview with Turner Novak.
- **2008** — The financial crisis and financial problems in the martial arts business prompted a difficult rebuilding period.
- **2013** — Co-founded ShipHero, developing warehouse software from the needs of his ecommerce operation.
- **2018** — ShipHero turned down a Shopify acquisition approach, as discussed by its co-founders in Retail Brew.
- **2019** — ShipHero launched its own fulfillment business.
- **2021** — ShipHero raised $50 million from Riverwood Capital at a $225 million company valuation.
- **2023** — ShipHero dates the separation of its fulfillment operation into LVK to this year.
- **2024** — LVK publicly debuted under Maggie Barnett in August; Rubin discussed his career on The Peel.
- **2025** — Appeared on FreightWaves WHAT THE TRUCK?!? to discuss tariffs and cross-border commerce.

## Achievements

- Built and rebuilt a martial arts ecommerce business that included BJJHQ and 93 Brand.
- Co-founded ShipHero in 2013.
- Led ShipHero through a $50 million first institutional capital round in 2021.
- ShipHero reported revenue of $22 million in 2020, compared with $5 million in 2019.

## Latest updates

- **2025-05** — Joined FreightWaves WHAT THE TRUCK?!? episode 834 for an audience Q&A on tariffs, bonded warehouses and cross-border ecommerce.
- **2024-08** — Appeared on The Peel with Turner Novak, discussing his earlier ecommerce business, ShipHero, warehouse technology and hiring.
- **2024-08** — LVK publicly launched under Maggie Barnett, using ShipHero software for its fulfillment services.

## Links

- Website: https://www.shiphero.com/team/aaron-rubin
- LinkedIn: https://www.linkedin.com/in/aaronandml/
- Twitter/X: https://x.com/AaronandML

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Profile page: https://yespress.io/aaron-rubin
Published by YesPress — https://yespress.io
Last updated: 2026-10-24