# A to Z Communications

> A to Z Communications is a privately held, senior-led Pittsburgh agency that combines brand strategy, design, digital marketing, media planning, advertising and public relations for organizations with complicated audiences and measurable goals. Its clearest specialty is institutional marketing - especially higher education, healthcare, financial services, energy, manufacturing and nonprofits - where a message must survive the trip from strategy deck to website, ad buy, admissions campaign and public conversation.

- **Founded:** 1988
- **Headquarters:** Pittsburgh, United States
- **Founders:** Alan Boarts (Founder and former CEO/Chief Creative Director)
- **Products:** Brand strategy and identity, Design, Digital, Integrated marketing, Public relations
- **Notable:** Tennessee Tech's Snapchat-integrated Preview Day campaign increased attendance by 20%., A Tennessee Tech engineering recruitment campaign delivered more than 250,000 impressions and nearly 1,000 inquiries, exceeding stated goals by 10% across the board., A Tennessee Tech summer campaign generated 1,613 unique inquiries and over-delivered against goal by 12%.

## Products & services

- **Brand strategy and identity** — Research, positioning, messaging, identity systems, custom iconography and brand guidelines.
- **Design** — Creative direction and production for digital, print, environmental and campaign applications.
- **Digital** — Responsive websites, SEO, online communications, geofencing, retargeting and digital advertising.
- **Integrated marketing** — Campaign strategy, content, print, broadcast, social, direct mail and media planning and buying.
- **Public relations** — Media relations, executive visibility, crisis communications, reputation management, media training and community engagement.
- **Insurance lead-generation packages** — Three monthly packages combine landing pages, email nurture, social and search advertising, retargeting, HubSpot automation and reporting; advertised prices begin at $2,000 per month.

## Achievements

- Tennessee Tech's Snapchat-integrated Preview Day campaign increased attendance by 20%.
- A Tennessee Tech engineering recruitment campaign delivered more than 250,000 impressions and nearly 1,000 inquiries, exceeding stated goals by 10% across the board.
- A Tennessee Tech summer campaign generated 1,613 unique inquiries and over-delivered against goal by 12%.
- A personalized-URL campaign for California University of Pennsylvania recorded a 6.1% unique response rate and converted nearly 300 prospects to applied status.
- The Pittsburgh bicentennial campaign attracted more than 400 business partners and more than 1,400 media articles and interviews.
- A campaign for 1st Summit Bank coincided with a 9% year-over-year increase in deposit accounts.
- Point Park University reported that merchandise using A to Z's Pioneers bison mark repeatedly sold out at its bookstore.

## Latest updates

- **2025-02** — Former EVP Erin Stinner became owner and CEO, succeeding the agency's prior leadership.
- **2026-03** — A public Allegheny County agenda proposed extending an A to Z communications and PR support agreement for five months, capped at $25,000.
- **2026-08** — A to Z and the National Council for Marketing & Public Relations fielded a Community College Marketing Pulse Check survey.
- **2026** — The agency published packaged insurance lead-generation offerings priced from $2,000 to $6,000-plus per month.

## Links

- Website: https://www.atozcommunications.com
- LinkedIn: https://www.linkedin.com/company/a-to-z-communications
- Twitter/X: https://twitter.com/atozcomm
- YouTube: https://www.youtube.com/channel/UCnb9j9XPY4krH4UZxTpIjBw
- Instagram: https://www.instagram.com/atozcomm
- Facebook: https://www.facebook.com/AtoZComm

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Profile page: https://yespress.io/a-to-z-communications
Published by YesPress — https://yespress.io
Last updated: 2026-09-24